Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.
Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
This article addresses the metrics that Medical Affairs can use to measure how effectively they communicate on their strategic imperatives, with a specific focus on Share of Scientific Voice (SoSV).
Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.
In this podcast, we discuss a data-driven approach for optimizing congress planning and execution.
Addressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.
This webinar features expert speakers focusing on how to unlock the potential of a Medical Affairs budget, including how to prioritize and how to create once, but publish many to maximize the impact of engagements.
MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)
This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.
MAPS is excited to announce publication of the MAPS Medical Affairs Competency Framework, detailing 42 competencies across 7 domains identified as essential to the success of Medical Affairs professionals.