The Changing Landscape of Journal Performance Measurement
/in Strategy, ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke TraegerTake advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
Share of Voice: Accurate measurement in a digital age
/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria GiordanoShare of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.
Building Medical Affairs from Scratch
/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, Elevate Podcasts, Content Hub, Interviews & Opinions, Med Affairs Table Talk, SEARCH BY TOPIC, Medical Operations, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]In this interview recorded at MAPS 2022 Global with Lobna Salem we discuss building a Medical Affairs department from the ground up.
4 Habits to Optimize the Impact & the Value of Medical Affairs
/in ACCESS, Competency, Strategy, Open Access, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Webinars, Value & Impact, Content Hub, Partner Circle Publications, Medical Strategy & Launch Excellence/by Medical AffairsThe definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community
Building Agility into Medical Affairs Strategy: Global-Regional-Local Dynamics
/in Competency, Strategy, MAPS Members Only, Operational Excellence, Webinars, Content Hub, Medical Strategy & Launch Excellence/by Jalene KaiserRecognize why networking and alignment is key to a successful Medical Affairs strategic plan; discuss the steps involved in strategic planning process and associated tools and templates; describe Global-Regional-Local alignment and implementation… where do you start? Select which functions you include when building your global Medical Affairs strategy.