Medical Info Archives - Page 2 of 2 - Medical Affairs Professional Society

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

December 8, 2021/in Competency, ACCESS, MAPS Members Only, Medical Information, Customer Engagement & Scientific Comms, Digital, On-Demand Webinars & Town Halls, Foundational (Intro Level), Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital transformation and provide details around use of web portals, chatbots, literature search, content authoring and query management

Educational objectives: This webinar will provide the following learning objectives to the audience:

• Identify the key role of medical information in improving customer experience
• Understand the role of technology in overcoming challenges
• Explore usage of web portals, chatbots, literature search, content authoring and query management

Access Options

Expanding Capabilities in Medical Information

July 20, 2021/in Competency, ACCESS, Medical Information, Open Access, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Foundational (Intro Level), Medical Communications, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This session will provide an overview of the foundation of Medical Information, Enhancement Opportunities for Medical Information, and Medical Information Value to the Organization.

Medical Information: How Did We Execute on Our Learnings to Ensure a Great Patient Experience

July 7, 2021/in ACCESS, Competency, Medical Information, Open Access, Customer Engagement & Scientific Comms, Podcasts, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

At the end of this series of podcasts, the participant should be able to discuss the functions and activities of key internal partners and identify potential areas for compliant collaboration by MSLs with key internal partners.

The Value of Medical Information to Internal Stakeholders

April 15, 2021/in ACCESS, Competency, Elevate Magazine, Medical Information, Open Access, Customer Engagement & Scientific Comms, Evidence Generation, Content Hub, Content HUB Featured, Medical Info, SEARCH BY TYPE/by Medical Affairs

MedInfo Teams contribute to the business with clinical expertise, extensive knowledge of the company products and medical literature, insights of customer needs, and a strong understanding of the business.

Share of Scientific Voice Measures and Supports Success in Medical Affairs

April 1, 2021/in ACCESS, MAPS Members Only, On-Demand Webinars & Town Halls, Foundational (Intro Level), Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

A 2020 MAPS white paper highlights that while the metrics for departments such as R&D (new product approvals) and Commercial (sales) are clear, a single performance indicator that can measure the value of MA is lacking. While important metrics exist, such as time to publication submission and customer satisfaction, Share of Scientific Voice (SoSV) measures scientific impact and can serve as an objective and strategic performance metric for MA.
The measurement of SoSV is derived from the number of relevant mentions across scientific disseminations, relative to alternatives in the same therapeutic area. These clear outputs correlate with several activities that MA professionals lead across the MAPS-defined key pillars for MA - insights, evidence generation and evidence dissemination. This work is highly strategic and valuable for an organisation, as it shapes product strategy, closes data gaps, forms the scientific narrative and educates healthcare professionals. Therefore, SoSV provides a valuable metric for the performance and progress of MA.
This webinar will review the rationale for SoSV as a performance metric in MA, how it is implemented in practice, and examine how it can be used strategically to measure, prioritize and achieve success.