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Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

January 21, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.

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https://medicalaffairs.org/wp-content/uploads/2025/01/jan17-pcm.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-21 17:16:152025-08-15 18:15:07Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied

January 16, 2025/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Webinars, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we delve into the groundbreaking partnership between OM1 and Exact Sciences in the Falcon Registry Real-World Evidence (RWE) study.

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https://medicalaffairs.org/wp-content/uploads/2025/01/january10-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-16 14:25:442025-08-15 18:09:06Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied

Keeping it Real: Patient Engagement in Evidence Generation

November 20, 2024/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Patient Centricity/by Jalene Kaiser

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Nob20-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-11-20 14:33:452025-08-15 18:03:22Keeping it Real: Patient Engagement in Evidence Generation

Measuring the Impact of Medical Affairs: A data-driven modular approach

October 15, 2024/in Competency, Strategy, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene Kaiser

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2024/10/oct11-Webinar-PCM.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-10-15 14:26:142025-08-15 17:57:50Measuring the Impact of Medical Affairs: A data-driven modular approach

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in Competency, Strategy, Insights, SEARCH BY TYPE, Webinars/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Sept20-Webinar-PC.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172025-08-15 17:50:19Leveraging diverse data sources for more impactful insights analysis

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2023/04/August-13-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532025-08-15 17:44:19Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

Thinking Patient When Thinking Data Dissemination

July 17, 2024/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Patient Centricity/by [email protected]

This webinar aims to help viewers articulate why it’s important to consider a patient community audience when planning scientific and data dissemination including incorporating their voice within it.

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https://medicalaffairs.org/wp-content/uploads/2024/07/july17-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-17 15:23:562025-08-15 17:36:20Thinking Patient When Thinking Data Dissemination

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by [email protected]

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

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https://medicalaffairs.org/wp-content/uploads/2024/06/June28-indegene.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-28 16:16:062025-08-15 17:31:27Omnichannel Integration in Medical Affairs: From Aspiration to Reality

The Future of Field Medical Affairs Productivity

June 17, 2024/in Competency, SEARCH BY TYPE, External Scientific Engagement, Webinars, Customer Engagement & Scientific Comms/by [email protected]

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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https://medicalaffairs.org/wp-content/uploads/2024/06/June17-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-17 12:59:172025-08-15 17:23:18The Future of Field Medical Affairs Productivity

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

April 12, 2024/in Competency, Scientific & Technical Knowledge, Target Product Profile Creation & Usage, SEARCH BY TYPE, Webinars/by [email protected]

This webinar discusses considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights.

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https://medicalaffairs.org/wp-content/uploads/2024/04/April12-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-12 16:46:282025-08-15 17:17:05Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs
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