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10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

November 6, 2023/in Overview & Vision, ACCESS, Competency, Strategy, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

The MAPS Executive Consortium details how Medical Affairs will drive the evolution of industry to match the needs of a changing society.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Cover-MAPS-Executive-Vision-Article-3.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-11-06 19:00:242024-04-25 12:23:18Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society
within3 oct 10

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in Competency, Strategy, Insights, Open Access, White Papers, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Oct10_WithIn3.png 669 1760 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-10 22:05:352025-06-12 13:51:23Identifying and Addressing “Pain Points” in the Insights Management Process

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Screenshot-2023-10-05-at-10.56.59-AM.png 253 979 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-05 11:06:352024-04-25 12:26:21Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, Digital, Elevate Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-Digital-Science-0627123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 08:46:182024-02-22 15:41:34Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?
Danie du Plessis Board Chair Featured

Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

April 11, 2023/in ACCESS, Open Access, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

MAPS announces the election of Dr. Danie du Plessis as Chair of the MAPS Board of Directors. Du Plessis is currently Executive Vice-President (EVP) & Head of Medical Affairs at Kyowa Kirin International and is a senior pharmaceutical executive with 30 years’ experience.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Danie-du-Plessis-Board-Chair-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-04-11 11:46:272025-06-17 16:37:15Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

Opening Doors to Your Future Career in Medical Affairs

March 27, 2023/in Career Development, Open Access, Career Resources Articles/by Medical Affairs

The MAPS 2023 Annual Meeting in New Orleans will host a Young Professionals and Future Leaders Reception session on Tuesday March 28. Download the session handout here:

Young Professionals Handout
https://medicalaffairs.org/wp-content/uploads/2023/03/Opening-Doors-Reception-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-03-27 06:07:202023-03-27 07:15:12Opening Doors to Your Future Career in Medical Affairs
HCG Innovate Featured

Explore, Educate, Embrace: Opportunities for Medical Affairs to Impact Health Disparities & Inequities

March 14, 2023/in ACCESS, Open Access, Evidence Generation, Health Equity, Innovate Articles, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

By using the framework of Explore, Educate, Embrace we can shape our approach to Health Equity by incorporating it into our daily work.

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https://medicalaffairs.org/wp-content/uploads/2023/03/HCG-Innovat4-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-03-14 07:02:002023-11-10 14:29:08Explore, Educate, Embrace: Opportunities for Medical Affairs to Impact Health Disparities & Inequities

Educating Medical Professionals for that “Rare Encounter”

March 2, 2023/in ACCESS, Open Access, Innovate Articles, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity, Rare Disease/by Medical Affairs

Streamlining the diagnostic odyssey requires educating medical professionals to recognize “rare encounters” and engage these patients with precision and compassion.

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https://medicalaffairs.org/wp-content/uploads/2023/03/Rare-Encounters-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-03-02 10:43:532023-03-02 10:47:49Educating Medical Professionals for that “Rare Encounter”
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