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How Do Publications Find Their Audience?

How Do Publications Find Their Audience?

February 2, 2024/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Insights Process, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar explores how we can ensure best practices in journal selection and publication performance.

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https://medicalaffairs.org/wp-content/uploads/2024/02/On-Demand-WordPress-Digital-Science-Webinar-020224.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-02 15:31:452024-05-03 13:20:10How Do Publications Find Their Audience?
MAPS Medical Affairs Textbook Featured

BOOK RELEASE: MAPS Medical Affairs Textbook

January 26, 2024/in Competency, ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, Career Development, SEARCH BY TYPE, Compliance, Digital, Evidence Generation, External Education, MAPS News & Updates, Field Medical, Foundational (Intro Level), Content Hub, Insights Process, Interviews & Opinions, Leadership & Management Skills, Med Tech, Medical Communications, Medical Info, Medical Operations, Medical Strategy & Launch Excellence, Pt Centricity, Rare Disease/by Travis Hege

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)

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https://medicalaffairs.org/wp-content/uploads/2024/01/MAPS-Textbook-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-26 13:05:022025-04-22 13:50:12BOOK RELEASE: MAPS Medical Affairs Textbook

10 Reasons Digital Strategies Fail & How to Help Them Succeed

January 4, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content Hub, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

10 reasons digital strategies fail plus ways you and your teams can navigate between the icebergs of these failures on the way to success.

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https://medicalaffairs.org/wp-content/uploads/2024/01/10-Reasons-Digital-Fail-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-04 10:35:442024-01-04 10:35:4610 Reasons Digital Strategies Fail & How to Help Them Succeed

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine
Innovative Roles Between Medical and Commercial - Where Should the Limit Be?

Innovative Roles Between Medical and Commercial – Where Should the Limit Be?

December 15, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar aims to explore and provide a nuanced understanding of Innovative Medical Affairs roles within the pharmaceutical industry for critical evaluation by the Medical Affairs community, including new “Hybrid Medical Science Liaison (MSL)” roles ranging from business savvy to more commercial oriented MSLs.

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https://medicalaffairs.org/wp-content/uploads/2023/12/On-Demand-WordPress-CRA-Dec-15.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-12-15 14:44:312024-04-12 14:07:56Innovative Roles Between Medical and Commercial – Where Should the Limit Be?

MAPS Medical Affairs Competency Framework

December 15, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Talent Development, SEARCH BY TYPE, SEARCH BY TYPE, Leadership & Management, MAPS News & Updates, Content Hub, Foundational (Intro Level), Medical Strategy & Launch Excellence/by Travis Hege

MAPS is excited to announce publication of the MAPS Medical Affairs Competency Framework, detailing 42 competencies across 7 domains identified as essential to the success of Medical Affairs professionals.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Competency-Framework-image.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-15 09:54:542025-04-15 14:14:56MAPS Medical Affairs Competency Framework
Midwest Innovation featured

The Debrief: Key Learnings from the 2023 Midwest Tech Summit

December 6, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O’Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Midwest-Innovation-featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-06 12:00:052023-12-08 09:21:55The Debrief: Key Learnings from the 2023 Midwest Tech Summit
Building Medical Affairs as a Strategic Partner in Clinical Development

Building Medical Affairs as a Strategic Partner in Clinical Development

December 1, 2023/in Drug Development Fundamentals, ACCESS, MAPS Members Only, Competency, Scientific & Technical Knowledge, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar provides the Medical Affairs community with a differentiated and bold view to drive the future state of Medical Affairs and what “good” looks like regarding the role of Medical Affairs in Clinical Development.

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https://medicalaffairs.org/wp-content/uploads/2023/12/On-Demand-WordPress-Syneos-120123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-12-01 14:10:592024-04-24 13:27:38Building Medical Affairs as a Strategic Partner in Clinical Development

Introducing an Omnichannel Approach in Medical Affairs

December 1, 2023/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Innovate Articles, Field Medical, Content Hub/by Travis Hege

It’s time to move omnichannel from discussion to reality using the steps: Observe, Plan, Engage and Nurture.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Open-Health-omnichannel-featured2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-01 08:36:592024-05-11 09:36:53Introducing an Omnichannel Approach in Medical Affairs
Inizio innovate update Featured

Improving Outcomes in Medical Affairs with Innovation

November 30, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub/by Travis Hege

This article discusses how to foster innovation within and across the Medical Affairs landscape, empower teams to deliver the best outcomes for patients and revolutionize healthcare delivery.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Inizio-innovate-update-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-30 14:11:252023-12-07 18:14:59Improving Outcomes in Medical Affairs with Innovation
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