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Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Innovate Articles, SEARCH BY TYPE, Evidence Generation, Health Equity, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Article-6-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-03-20 16:41:482024-04-26 11:58:27Executive Vision: The Role of Medical Affairs in Achieving Health Equity
Implementation Science Featured

Implementation Science: A Catalyst for Advancing Healthcare

March 8, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, SEARCH BY TYPE, Evidence Generation, Value & Impact, Field Medical, Content Hub/by Travis Hege

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Implementation-Science-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-03-08 10:51:362024-04-25 12:14:07Implementation Science: A Catalyst for Advancing Healthcare
Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Digital-First-AI.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-03-05 08:22:582024-03-05 08:23:00Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering
Medical Affairs Benelux Featured

Unveiling the Role of Medical Affairs in the Benelux

February 28, 2024/in Benchmark Reports and Surveys, Competency, ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Chapters, Field Medical, Content Hub, Content HUB Featured, Chapter: France, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/Benelux-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-02-28 09:51:412024-04-26 11:59:14Unveiling the Role of Medical Affairs in the Benelux
Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

February 20, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.

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https://medicalaffairs.org/wp-content/uploads/2024/01/Podcast-WordPress-OPEN-Health-011624-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-20 10:10:552024-09-18 07:30:09Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Innovate Articles, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/02/EC-Vision-5-Cover-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-02-16 12:12:072024-04-26 11:59:41Executive Vision: The Role of Medical Affairs in Addressing Health Literacy
MAPS Medical Affairs Textbook Featured

BOOK RELEASE: MAPS Medical Affairs Textbook

January 26, 2024/in Competency, ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, Career Development, SEARCH BY TYPE, Compliance, MAPS News & Updates, Digital, Evidence Generation, External Education, Field Medical, Content Hub, Foundational (Intro Level), Insights Process, Interviews & Opinions, Leadership & Management Skills, Med Tech, Medical Communications, Medical Info, Medical Operations, Medical Strategy & Launch Excellence, Pt Centricity, Rare Disease/by Travis Hege

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)

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https://medicalaffairs.org/wp-content/uploads/2024/01/MAPS-Textbook-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-26 13:05:022025-04-22 13:50:12BOOK RELEASE: MAPS Medical Affairs Textbook

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

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https://medicalaffairs.org/wp-content/uploads/2024/01/EC-4-Image-1.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-01-04 10:24:142024-04-24 14:10:21Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

MAPS Medical Affairs Competency Framework

December 15, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, Talent Development, SEARCH BY TYPE, SEARCH BY TYPE, MAPS News & Updates, Leadership & Management, Content Hub, Foundational (Intro Level), Medical Strategy & Launch Excellence/by Travis Hege

MAPS is excited to announce publication of the MAPS Medical Affairs Competency Framework, detailing 42 competencies across 7 domains identified as essential to the success of Medical Affairs professionals.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Competency-Framework-image.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-15 09:54:542025-04-15 14:14:56MAPS Medical Affairs Competency Framework
Midwest Innovation featured

The Debrief: Key Learnings from the 2023 Midwest Tech Summit

December 6, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Innovate Articles, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub/by Travis Hege

In September 2023, MAPS held the inaugural Midwest Innovation Summit at the Hyatt Regency O’Hare, Chicago. For those not able to attend and/or for a concise recap of learnings from the event, please download the event debrief here.

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https://medicalaffairs.org/wp-content/uploads/2023/12/Midwest-Innovation-featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-12-06 12:00:052023-12-08 09:21:55The Debrief: Key Learnings from the 2023 Midwest Tech Summit
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