• Join
  • Contact
  • 0Shopping Cart
Medical Affairs Professional Society
  • Membership
    • Join MAPS
    • Renew Your Membership
    • Access Your Profile
    • Membership FAQ
  • Professional Development
    • Online Courses
    • Knowledge Center
      • Standards & Guidance
      • Position Papers
      • Benchmark Reports
      • Webinars
      • Articles
      • Podcasts
    • Textbook
  • MasterClass
    • MasterClass
    • MasterClass Onsite
  • Partnerships
    • Industry Partnership Program
    • Partner Circle Solutions
    • Media Planner
  • Events
    • MAPA-MAPS Sydney Summit 2025
  • Opportunities
    • Focus Area Working Groups
    • Awards
    • Chapters
    • Get Involved
    • Mentorship Program
    • Job Postings
  • About
    • Mission, Vision & Value
    • Leadership
    • Career Resources
    • Our Team
    • Policies
    • Bylaws
  • Menu Menu
  • LinkedIn
  • X
  • Instagram
Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate

August 1, 2023/in Integrated Scientific Comms Plan & Pubs, ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Digital, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?”

Read more
https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-01 06:56:242024-05-11 09:41:11Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate
Communicating the Value of Field Medical to External Stakeholders

Communicating the Value of Field Medical to External Stakeholders

July 18, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In the second podcast of this two-part series, we will discuss communicating the value of Field Medical to external stakeholders.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-02.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-18 14:23:142023-11-10 13:54:36Communicating the Value of Field Medical to External Stakeholders
Communicating the Value of Field Medical to Internal Stakeholders

Communicating the Value of Field Medical to Internal Stakeholders

July 11, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-01-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-11 07:55:002023-11-10 13:55:35Communicating the Value of Field Medical to Internal Stakeholders
Rising Stars, Hidden Jewels and Unicorn KOLs - Can We Identify Them and Is It Useful?

Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

June 28, 2023/in ACCESS, SEARCH BY TOPIC, Partner Circle, Open Access, Open Access, Digital, Elevate Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-Digital-Science-0627123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 08:46:182024-02-22 15:41:34Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?

Bill Tidwell: Engaging Organized Customers

June 7, 2023/in Competency, ACCESS, Career Development, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/06/Bill-Tidwell-Organized-Customers-TLI.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 13:11:182024-04-26 12:05:49Bill Tidwell: Engaging Organized Customers
Digital First Medical Information: Innovative Content in MI

Digital First Medical Information: Innovative Content in MI

June 6, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Medical Information, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/06/Podcast-WordPress-DIGITAL-FAWG-PODCAST-MI-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-06 08:00:542023-11-10 14:18:22Digital First Medical Information: Innovative Content in MI

Using Engagement Tools Strategically to Get the Most from Advisory Boards

June 1, 2023/in Strategy, ACCESS, SEARCH BY TOPIC, Insights, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, Innovate Articles, Content Hub, Insights Process/by Travis Hege

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/06/Levitan-Ad-Boards-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-06-01 09:00:442023-11-10 14:19:16Using Engagement Tools Strategically to Get the Most from Advisory Boards

Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

May 3, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/05/External-Partnerships-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-05-03 14:02:202024-04-26 12:06:09Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

April 28, 2023/in ACCESS, Career Development, Open Access, SEARCH BY TOPIC, Talent Development, SEARCH BY TYPE, Leadership & Management, Content Hub, Other, Interviews & Opinions, Leadership & Management Skills/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow’s leaders.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/04/Jim-Wilkinson-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-04-28 09:41:142023-11-10 14:22:50Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow
Medical Affairs in Rare Disease and Gene Therapy - Why a different approach? 

Medical Affairs in Rare Disease and Gene Therapy – Why a different approach? 

March 2, 2023/in Strategy, Overview & Vision, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Rare Disease/by [email protected]

In today’s episode, we’ll be looking at considerations for Medical Affairs in Rare Disease and Gene Therapy

Read more
https://medicalaffairs.org/wp-content/uploads/2023/03/Podcast-WordPress-RD_GT-FAWG-PODCAST-Episode-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-02 13:52:482023-11-10 14:31:38Medical Affairs in Rare Disease and Gene Therapy – Why a different approach? 
Page 6 of 9«‹45678›»
MAPS LinkedIn

Elevate Podcast Channel

Popular
  • Murali Gopal Featured
    Why Good Science is Good Business: A Conversation with Murali...October 15, 2020 - 12:05 PM
  • Medical Affairs Launch Excellence
    Standards & Guidance: Launch ExcellenceJune 26, 2025 - 11:00 AM
  • 58
    Value Based Contracting & Innovative Payor Engagement...April 20, 2018 - 10:44 AM
  • 59
    Best Practices for Managing the Life Cycle of an Investigator-Initiated...May 4, 2018 - 10:44 AM
  • 8
    Now More Than Ever, HEOR Plays a Central Role in Forging...June 24, 2018 - 10:51 AM
  • 47
    Navigating Career Transitions: How to Maximize Your Impact...June 29, 2018 - 10:41 AM

Connect with Us

602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073

© 2025 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.

Follow Us
  • Link to X
  • Link to LinkedIn
  • Link to Instagram
Subscribe to MAPS Newsletter
MAPS Program Support Services
Policies and Positions
Scroll to top
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}