Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

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Evolution of Roles and Talent Management in Medical Affairs Part 4: How Do We Evolve Talent to Meet Evolving Needs in MA?

Objectives:

With the MA field continuing to experience growth and change, understanding and managing constantly evolving roles and talent is a key success factor for MA managers worldwide. But a limited pool of qualified candidates and lengthy on-boarding process has led to a challenging, hyper-competitive market for recruiting and retaining talent.

“How do we evolve talent to meet evolving needs in MA?” In the final part of this four-part series, our expert panel of senior MA leaders will share their insights and thoughts on how we can best shape talent to be ready to meet the ever-increasing important roles of MA.

This Webinar series explores how roles and talent management have evolved, what new roles exist or are needed and what skills and competencies are required to succeed in these roles. From the manager’s perspective, we will discuss potential strategies for staying on top of this ever-changing field to manage and retain highly effective teams.

By the end of this series, we hope you will gain:

  1. Practical and actionable insights on how to define, recruit and manage roles in MA more effectively
  2. An understanding of traditional MA roles vs. what next generation roles to expect
  3. As an aspiring new talent in MA, an understanding about what MA processes are like in companies and how you could stand out during the recruitment process

 

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Harnessing the Potential of an Insights-Driven Medical Organization

Harnessing the Potential of an Insights-Driven Medical Organization

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Harnessing the Potential of an Insights-Driven Medical Organization

Objectives:

Medical insights are the currency of Medical Affairs - but organizations are still struggling to leverage their insights to transform their strategy in a consistent and scalable way. Siloed insights repositories, high effort insights analysis and static reporting are leading to missed strategic opportunities.

This webinar will challenge if it is worth pursuing the long-promised potential of insights, and how this might be re-imagined to build an insights-driven medical organization. We will discuss the key challenges which limit the translation of medical insights into strategic impact and share best practices for embedding an insights culture in your organization.

● Discuss some of the key challenges facing medical insights gathering and utilization

● Share best practices to embed an insights-driven culture

● Explore the future potential of medical insights

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Crafting Strategic Objectives to Guide and Measure Success

Crafting Strategic Objectives to Guide and Measure Success

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Crafting Strategic Objectives to Guide and Measure Success

Objectives:

Strategic objectives are a foundational component of a medical strategy and are informed by the product and therapeutic landscape – they bridge the gap between where you are now and where you want to be. The objectives ultimately lead to individual tactics and activities that will deliver on the strategy so it is imperative that the objectives are focused, specific and give proper guidance to the medical team and organization. Understanding how to develop robust strategic objectives is a skill that all Medical Affairs teams should possess. This webinar will help you build a foundational knowledge in medical strategy and objective development by covering key topics such as:

1)    Consideration of the product and therapeutic landscape

2)    Components of robust objectives

3)    Importance of collaborative objective development

4)    Fundamentals of measuring objectives

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Shifting the Paradigm (and Price) on Integrated Evidence Generation

Shifting the Paradigm (and Price) on Integrated Evidence Generation

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Shifting the Paradigm (and Price) on Integrated Evidence Generation

Objectives:

Clinical research is typically costly for sponsors and burdensome for providers and patients. New methods and approaches, such as integrated evidence generation using real-world data networks and automated study platforms, are accelerating the path from start-up to read out.

Join presenters as they explore innovative approaches for:

  1. Using technology to automate data collection and enrichment from multiple sources for studies and registries
  2. Scaling research faster and at less cost
  3. Leveraging highly automated registries and data networks as platforms to meet multiple stakeholder requirements
  4. Meeting multi-stakeholder requirements without the need for building multiple programs
  5. Filling data and evidence gaps with data linkage such as to social determinants of health, death indices and claims
  6. Regulatory and other research use cases

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Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

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Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Objectives:

The Alliance and GAME are two of the most important medical education organizations. Combined they host the larger membership between industry, providers and researchers dedicated to develop, implement and measure post-graduate educational programs.

This shared webinar Alliance/GAME/MAPS EE FAWG will:

· Introduce to Medical Affairs non experts the landscape of Medical Education supporting organizations

· Discuss positions and views on different actuality topics (eg. Digital education, Chat GPT/AI, quality education)

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Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

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Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications

Objectives:

Hosted by experienced medical communications experts and industry leaders, this webinar covers how a holistic approach towards a Publication Extender Strategy can elevate the scientific exchange between the industry and HCPs.

Pharmaceutical companies can make information easily accessible and easy to understand with publication extenders, as HCPs are in need of short form, bite-sized information to aid their medical decision making. However, in an age of information overload, a personalized, relevant approach is necessary to reach and engage them effectively.

Current practice is based on one-off, ad-hoc creation of publication extenders, and many important facets of effective communication strategies are often overlooked. The approach presented during this webinar emphasizes the importance of defining clear audience segments, using omnichannel methodology, and learning how to reach a wider audience through a variety of formats.

Participants in this webinar will learn about the benefits of a holistic Publication Extender Strategy and gain practical insights on how to implement one effectively.

Join us for this informative webinar to stay ahead of the curve in the fast-paced world of digital medical communications and learn how to leverage the power of the holistic Publication Extender Strategy to create compelling content and inform, educate, and engage HCPs more effectively.

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Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

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Bridging the Gap: Understanding and Implementing Gap Analyses

Objectives:

At the end of the session, you will be able to:​

  1. Understand how to conduct gap analyses to identify needs or deficiencies within your Medical plan​
  2. Identify when gap analyses can be leveraged throughout the Medical Affairs strategic planning process​
  3. Demonstrate how to apply results of gap analyses to effectively address needs

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Evidence Generation Standards Guidance Featured

Evidence Generation Standards & Guidance and Templates

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Evidence Generation Standards Guidance Featured

Objectives:

Over the last decade as the requirements for evidence to support the various dimensions of value assessment of medicines have strengthened and the breadth of audiences has increased, Medical Affairs is realizing more potential and bringing together its capabilities for strategy, science, and communication in powerful ways. In the rapidly evolving regulatory, technological, and scientific environment, the Medical Affairs function is uniquely positioned to coordinate the identification, prioritization, strategic planning, execution and communication of the broad variety of high-quality evidence necessary to fulfill unmet needs of clinicians, payers, reimbursement agencies, policy makers, advocacy groups, and patients.

This Standard and Guidance is intended to inform learners about the Evidence Generation function, strategic direction, and operations across multiple geographies.

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Leadership in Hybrid Customer Engagements

Leadership in Hybrid Customer Engagements

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Leadership in Hybrid Customer Engagements

Objectives:

Customer engagements for Medical Affairs has evolved rapidly post COVID-19. Hybrid is the future and that brings with it new challenges, most notably in sustaining engagements with the KOLs to become unbiased scientific partners of choice. As a result, there have been shifts in strategies: newer roles, newer stakeholders to be engaged, and more data and information collected.

There is no one-size-fits-all approach. The intent of this webinar will be to have a discussion on which strategies are working, and how leading companies are defining success for field medical teams in hybrid engagements.

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AI Application in Medical Affairs – Advanced Course

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AI Application in Medical Affairs – Advanced Course

This course includes

  1. 2 hours of on-demand learning content
  2. Downloadable resources
  3. Access on Mobile
  4. Certificate of Completion

What you will learn?

  1. An Overview of digital transformation underway in Medical Affairs
  2. Modular content creation using artificial intelligence (AI)
  3. The use of AI on medical information query management
  4. AI applications used for medical, legal, and regulatory (MLR) review
  5. AI tools used for personalizing customer interactions
  6. Insight generation using AI

Course description

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.

This curriculum delves into the utilization of AI in the creation of personalized content, management of medical queries, and prediction of customer engagement pathways.

Additionally, it examines the use of AI in MLR review processes to allow for a more strategic allocation of resources and highlights current AI applications utilized in MLR reviews.

Furthermore, this curriculum explores the application of AI in personalizing customer interactions and utilizing next-best actions, content affinity, and channel affinity in Medical Affairs interactions, as well as AI’s role in generating insights.

Our on-demand content, which includes animations and rich graphics, is presented in a clear and concise manner, making it easy to understand and apply in real-world scenarios. Upon successful completion of the Certification Quiz, a downloadable version of this curriculum will be made available to users..

Learning activities/assessments: eLearning self-paced modules, knowledge checks, and a brief pre- and post-test

Approximate time to complete the activity: 120 minutes

Prerequisites: The eLearning module “Artificial Intelligence Foundations for Medical Affairs” is highly recommended.

Audience: Intermediate-level content for Medical Affairs professionals who have digital experience

Credits: As an IACET Accredited Provider, Medical Affairs Professional Society offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. MAPS is authorized by IACET to offer 0.2 CEUs for this program. 

Participants/attendees must complete 100% of the program and receive a minimum of 70% on the post program assessment.

At the conclusion of this online learning activity, participants should be able to:

1. Recall the impact of technology and automation across Medical Affairs in a post-Covid-19 world especially accelerated due to the pandemic

2. Articulate the potential business cases for AI within the Medical Affairs function

3. Describe the use of AI in modular content creation to deliver personalized targeted content

4. Explain how AI can help in the content supply chain and query management

5. Identify how the integration of AI and data sources predicts an ideal customer engagement pathway

6. Explain the need for AI in MLR review to allow reviewers to do more strategic work

7. List a few examples of AI applications in MLR review

8. Explain the role of AI in advanced MI portal search

9. Discuss the importance of conversational AI in customer interactions

10. Describe how AI can help in insight generation

11. List a few use cases of insight generation using AI in Medical Affairs

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