MAPS Members Only Archives - Page 2 of 14 - Medical Affairs Professional Society

The Future of Field Medical Affairs Productivity

June 17, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

The Future of Field Medical Affairs Productivity

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The Medical Affairs landscape is rapidly evolving, demanding field medical teams to engage with a wide range of stakeholders. MSLs are expected to handle over 350 interactions annually and manage numerous stakeholders, a number which continues to rise. However, simply increasing interaction numbers without addressing associated challenges like reaching out to the right stakeholders or gaining access to them is ineffective. It's crucial for organizations to acknowledge and tackle these obstacles effectively. By doing so, they can redefine engagement strategies, ensuring meaningful interactions tailored to stakeholders' needs. This approach will allow organizations to move beyond mere volume-based metrics, focusing instead on the genuine productivity and impact of their field medical teams. Over the course of time, this will also lead to better relationships being developed with key scientific stakeholders.

This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.

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KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

May 31, 2024/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Value & Impact, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

KSPM-MAPS Joint Webinar: The Value and Impact of Medical Affairs

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Join us for an exciting webinar, co-organized by KSPM and MAPS, that will highlight the critical role of Medical Affairs in the healthcare industry. Industry experts from Korea and global will discuss the strategic value and tangible impact Medical Affairs professionals make in advancing patient care and driving pharmaceutical innovation.

Don’t miss this opportunity to gain insights and join the conversation on the evolving landscape of Medical Affairs!

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Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

April 12, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, Scientific & Technical Knowledge, Target Product Profile Creation & Usage, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

Objectives:

Early involvement of Medical Affairs can be valuable to R&D by providing medical insights from HCPs to influence the TPP, go/no go decision, and optimize the clinical development program. Some biopharma organizations are hiring pipeline MSLs reporting to a Medical Affairs lead within the R&D organization to support clinical trial enrollment efforts and bring the voice of the customer to asset decisions. Defining disease areas of interest is also crucial, involving understanding diseases for which an emerging technology may have an application and determining the existing unmet medical need. Additionally, clarifying the patient journey informs the TPP, clinical feasibility of planned trials, and selection of clinical trial endpoints.

During the webinar, we will discuss considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights. We will also have a dialogue around how early involvement of Medical Affairs can influence which indications should be pursued for a label versus investigator-initiated research.

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Medical Operations: Making the Strategy Work

April 3, 2024/in ACCESS, MAPS Members Only, Competency, Strategy, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Operational Excellence, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Medical Operations: Making the Strategy Work

Objectives:

The online webinar titled "Medical Operations: Making the Strategy Work" will delve into the critical aspects of how medical operations are instrumental in realizing overall medical strategy. The webinar will highlight the role of medical operations as an innovation hub, showcasing its significance in driving advancements within Medical Affairs. Additionally, the session will emphasize the importance of collaborative partnerships across the entire company, illustrating how such collaborations enable the achievement of better patient outcomes. Attendees can expect valuable insights into the strategic functions of medical operations and how they contribute to the overall success of Medical Affairs.

Understand the Medical Operations function and its Integration in Medical Strategy: Learn how medical operations play a pivotal role in realizing and implementing the broader medical strategy. Gain insights into the specific functions and contributions of medical operations to ensure a comprehensive understanding of their strategic importance.
Explore Medical Operations as an Innovation Hub: Delve into the role of medical operations as an innovation hub within Medical Affairs. Discover how it fosters a culture of innovation, drives technological advancements, and contributes to the continuous improvement of medical practices, ensuring attendees grasp the transformative potential within Medical Affairs.
Appreciate the Value of Cross-Functional Collaboration: Recognize the significance of collaborative partnerships across different facets of the company to enhance outcomes. Understand how effective communication and cooperation between various stakeholders within the organization contribute to achieving better results.

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Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

Objectives:

As the dust starts to settle around the hype with Generative AI, we believe that the opportunity is right before us to get truly “human-like” understanding at scale. Gen AI allows a unique ability to convert unstructured data into structured information, glean insights and then create a variety of medical content in a myriad of formats.

The webinar will showcase results from use of Generative AI in medical information, content generation and insights. It will also focus on stance taken by industry bodies Journals, Societies, ISMPP [International Society of Publications Professionals] and Regulators in releasing guidance to their members.

It will conclude by taking a crystal ball to look at how the future is unfolding with an ecosystem of models and technologies.

By the end of this webinar, attendees should have a better understanding of use-cases of Generative AI in Medical Affairs and will see results to help inform thinking and build a future roadmap.

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Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024/in MAPS Members Only, Competency, Drug Development Fundamentals, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Patient Centricity, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by MGluckle@MedicalAffairs.org

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Objectives:

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

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Leading with Agility – A Superpower for Medical Leaders

February 9, 2024/in Competency, Leadership Models, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Leadership & Management, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Leading with Agility – A Superpower for Medical Leaders

Objectives:

What will it take to be a great leader now and in the future? This webinar will introduce the six signature traits of Inclusive Leadership, explore what being an inclusive leader really means and how using these traits can make us more successful.

At the end of the webinar, participants will:

· Be more familiar with the 6 signature traits of inclusive leadership

· Have explored strategies to help lead diverse groups

· Be better able to identify critical skills to lead in times of significant change

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How Do Publications Find Their Audience?

February 2, 2024/in Competency, ACCESS, Integrated Scientific Comms Plan & Pubs, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Foundational (Intro Level), Content Hub, Insights Process, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

How Do Publications Find Their Audience?

Objectives:

Getting your research published is challenging enough, but how do you know if you're choosing a journal that will deliver the right audience, and once published, how can you find out if your article is performing as it should? Publishing research is important for many reasons - peer review, establishing a public record, proving efficacy and safety - but without an audience to read, engage and - hopefully - act on your research, it could be taken as an empty gesture. Not all publications are created equal - but they all have a potential audience. Prior to publication, how can we ensure best practice in journal selection and publication performance? Then post publication how can we use data to drive new insights to support this crucial activity in Medical Affairs; analysing and contextualising the information to accurately understand what they mean within the context of your therapeutic area?

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Innovative Roles Between Medical and Commercial – Where Should the Limit Be?

December 15, 2023/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Innovative Roles Between Medical and Commercial - Where Should the Limit Be?

Objectives:

This webinar aims to explore and provide a nuanced understanding of Innovative Medical Affairs roles within the pharmaceutical industry for critical evaluation by the Medical Affairs community, including new “Hybrid Medical Science Liaison (MSL)” roles ranging from business savvy to more commercially aware MSLs.

Experienced industry representatives will engage in a thoughtful examination of the origins of new structures and roles and their varying potential interpretations. Drawing from real-world examples, they will illustrate the practical implications within their respective companies. The central theme of this discussion revolves around striking a balance between scientific objectivity and commercial awareness, while also addressing the ethical and compliance considerations associated with the role.

The goal of this webinar is to provide a platform for meaningful discourse. By discussing the Hybrid MSL role, our objective is to encourage best practices and start developing a consensus on the associated opportunities and limitations of the role.

This webinar will:

Provide participants with a comprehensive understanding of the hybrid MSL role and its diverse interpretations within the pharmaceutical industry.
Offer real-world examples and case studies from experienced pharmaceutical professionals, allowing attendees to glean practical insights.
Foster a heightened awareness of the ethical and compliance considerations inherent to the hybrid MSL role.
Initiate collaboration: Encourage open dialogue and critical thinking within the Medical Affairs community, to work toward a consensus on the evolving scope and potential best practices for the hybrid MSL role.

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Building Medical Affairs as a Strategic Partner in Clinical Development

December 1, 2023/in Drug Development Fundamentals, ACCESS, MAPS Members Only, Competency, Scientific & Technical Knowledge, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Building Medical Affairs as a Strategic Partner in Clinical Development

Objectives:

Medical Affairs teams are uniquely positioned to be the ‘strategic conveners’ of all stakeholders to help strategically guide the clinical development pathway from trial conception through pre-commercialization preparation.

By the end of this webinar, attendees will learn...

The benefits of early Medical Engagement in the trial design process, including protocol development, patient voice (e.g., advocacy engagement, patient ad boards, DE&I), and site selection
How Medical Affairs teams can help to accelerate study execution via Clinical Trial Liaisons, Research Science Liaisons, and investigator and patient engagement
The role of Medical Affairs in translating clinical insights/relationships into value for Commercial teams via pre-commercialization strategies and market preparation

This webinar will provide the Medical Affairs community with a differentiated and bold view to drive the future state of Medical Affairs and what “good” looks like regarding the role of Medical Affairs in Clinical Development.

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