This webinar explores MA’s future in healthcare innovation and leadership as part of the development of cross-functional goals to help achieve patient benefits.
Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical.
The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community
This MAPS webinar reviews examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions
Medical Affairs’ role in securing a bright future for pharma is undeniable, yet many before have struggled to bring forth concise and consistent descriptions that communicate the full range of benefits and expertise that Medical Affairs (MA) brings to the table. As a result, the wider understanding of MA’s role is not where it should be. To that end, this white paper explores the role and value of MA, backed up with commentary from industry leaders, as we define clear pillars of MA that communicate its true value. What’s more, we propose a short elevator pitch that MA professionals can use to quickly yet succinctly describe the importance of MA for every successful pharma venture in the future.
Joseph Eid, MD, SVP, Head of Global Medical Affairs at Bristol Myers Squibb, describes how Medical Affairs can ensure representation of the patient voice in product development, and the positive shift and elevated prominence Medical Affairs is achieving within companies.
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Download the Presentation
Members may also download a PDF copy of Dr. Eid’s panel discussion on The Value of Medical Affairs from the MAPS 2020 Global Annual Meeting as well as a recording of the session in the Community Portal.
View the White Paper
You may also view our latest white paper on the Communicating the Value of Medical Affairs, by clicking here.