This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.
MAPS is pleased to share our 2023 Medical Metrics Benchmarking Report, based on findings from 51 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors.
In today’s rapidly evolving pharmaceutical environment, Medical Affairs teams are under increasing pressure to understand how to go beyond “activity engagement” metrics and identify areas of opportunity to advance evidenced-based medicine and treatment with current available data.
This webinar will provide a historical perspective on value, as well as insights to help Medical Affairs professionals measure and demonstrate the impact of their activities in a complex environment.
As Medical Affairs teams strive to identify areas of opportunity and demonstrate their value, understanding the importance of data-driven strategies is essential. In this webinar, we will discuss the historical perspective on value in Medical Affairs, as well as strategies to measure and demonstrate impact in an evolving pharmaceutical environment. Join us to learn more about how data-driven strategies can help you gain a better understanding of your Medical Affairs activities and provide insights into areas of opportunity.
The volume of published Medical Information is doubling every 70-75 days and Medical Affairs teams tasked with disseminating and generating new evidence are facing more channels and sources of competition to reach and educate health care providers than ever before. This expert panel discussion will showcase innovative applications of internal performance management platforms such as the Medical Productivity Index (MPI) and external events, namely the 2022 Medical Affairs Innovation Olympics in pharma that illustrate examples of more continuous, real time feedback on performance, new data science analytics driven analysis of performance, more even distribution of accountability, and increased resources to accelerate learning and development. In addition, the webinar will explore both pharma and diagnostics strategies to explain how innovative performance management approaches translate into improved healthcare access and outcomes by analyzing patient and provider level data across internal functions and external institutions.
This webinar shows how identifying areas of opportunity with current available data, and pushing teams to put our patients at the center of our efforts, we can begin implementing novel impact methodologies.
The webinar is intended to build upon recent publications and ongoing discussions on the use of KPIs & metrics in Medical Affairs. The speakers will discuss real world and novel approaches that may be customized in order to create MA metrics that are relevant, and most meaningful to showcase the value of Med Affairs in a rapidly changing healthcare ecosystem.
Thus, the audience will learn how metrics specific to various MA roles/ functions may be measured, monitored more continuously, and communicated with the right internal and external stakeholders at the right time.
After attending the webinar, the audience will receive a bonus downloadable Medical Affairs Metrics Workbook with a detailed summary of the MPI (Medical Productivity Index) case study including a template to monitor qualitative outcomes, an Ideal Metrics “checklist” and scoring system, as well as detailed survey question examples of both internal and external next generation metrics to simplify and shorten the end of year performance review process in addition to the copy of the webinar slide deck.
1. Provide an overview of the most relevant metrics to better communicate the value of Medical Affairs
2. Describe COVID-related changes in Medical Affairs and their impact on metrics
3. Learn new approaches to monitoring metrics more continuously and consistently over time
In this webinar, we will
Medical Affairs (MA) is a “sleeping giant” with potential to offer companies significant strategic value. While MA has occasionally been siloed – for instance, Commercial driving conversations, consultation occurring late in the process, MA not being credited for value creation during launch prep, etc. – there is positive momentum. MA’s future is evolving in healthcare innovation and leadership, by being incorporated into the development of cross-functional goals to help achieve patient benefits, playing a leading role in driving value outcomes, HEOR, etc. MA is also growing its capabilities and expertise in digitalization and communication, both externally and internally. At the same time, there are mixed perceptions about MA’s role going forward, including concerns that MA is hiding behind Compliance or shying away from measuring impact through the better use of KPIs. Are there capabilities and responsibilities MA needs to embrace to drive and deliver a high-performing organization, and what are the risks in this transition?
Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical. Sophisticated customer tracking systems have accelerated engagement planning, while unique and advanced applications of Real World Data analysis have helped medical organizations better understand clinical unmet needs and identify new opportunities for evidence generation activities. Analytics are increasingly starting to inform business decisions across medical functions and activities. The application of AI to Field Medical insights in combination with other Medical data sources is starting to provide organizations with efficient and effective output that is transforming Medical strategy, innovation and supporting the goal of improving patient outcomes. But across the industry, we’re just scratching the surface of what can be done in Medical advanced analytics.
At the conclusion of this session, participants should: