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Standards & Guidance: Value & Impact

January 24, 2025/in Standards & Guidance, Competency, Strategy, ACCESS, MAPS Members Only, SEARCH BY TYPE, Value & Impact, Content Hub, Featured/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2023/04/Value-Impact.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 09:00:002025-06-05 13:14:59Standards & Guidance: Value & Impact

Insights Forum: Omnichannel insights- Driving engagement strategy

December 6, 2024/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this forum, we will share traditional medical insights with the innovative world of omnichannel strategies.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Insights_ondemand.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-06 14:17:292025-03-03 15:30:05Insights Forum: Omnichannel insights- Driving engagement strategy
Casey Enterprise Commercialization Process

Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

December 3, 2024/in Strategy, Overview & Vision, Competency, SEARCH BY TYPE, Innovate Articles/by [email protected]

Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Casey-Enterprise-Commercialization-Process.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-03 08:39:442025-07-15 13:47:50Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)

Creating Cohesive Field Medical Strategies with Advanced Data Insights

December 1, 2024/in Competency, Strategy, Insights, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Luke Traeger

This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.

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https://medicalaffairs.org/wp-content/uploads/2024/11/H1-Sponsored-Innovate-Dec-2024.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-12-01 15:59:412025-07-23 15:51:06Creating Cohesive Field Medical Strategies with Advanced Data Insights
AI Insights Forum Featured

AI in Medical Insights: From Implementation to Impact in Medical Affairs

November 20, 2024/in Strategy, Competency, Insights, SEARCH BY TYPE, Innovate Articles/by [email protected]

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

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https://medicalaffairs.org/wp-content/uploads/2024/11/AI-Insights-Forum-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 14:39:012025-07-15 13:52:28AI in Medical Insights: From Implementation to Impact in Medical Affairs

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-Whitepaper.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-24 13:44:142025-07-25 16:02:05The Changing Landscape of Journal Performance Measurement

Measuring the Impact of Medical Affairs: A data-driven modular approach

October 15, 2024/in Competency, Strategy, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene Kaiser

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2024/10/oct11-Webinar-PCM.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-10-15 14:26:142025-08-15 17:57:50Measuring the Impact of Medical Affairs: A data-driven modular approach

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in Strategy, Competency, Insights, SEARCH BY TYPE, Webinars/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Sept20-Webinar-PC.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172025-08-15 17:50:19Leveraging diverse data sources for more impactful insights analysis

Three “Generations” of Insights Implementation

September 10, 2024/in Competency, Strategy, Insights, SEARCH BY TYPE, White Papers/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2023/04/within3_generations-scaled.png 973 2560 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-09-10 07:15:002025-08-18 14:06:24Three “Generations” of Insights Implementation

Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2024/07/Innovate_Roundtable_KnowledgeCenter_Image_Digital_Science_7_4_24-scaled.jpg 973 2560 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-07-09 13:53:572025-07-25 16:02:34Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?
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