Insights Forum: Omnichannel insights- Driving engagement strategy
/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene KaiserIn this forum, we will share traditional medical insights with the innovative world of omnichannel strategies.
Optimizing Patient Outcomes: Medical Affairs’ Strategic Role in the Enterprise Commercialization Process (ECP)
/in Strategy, Overview & Vision, Competency, SEARCH BY TYPE, Innovate Articles/by [email protected]Medical Affairs is uniquely positioned as the only department capable of impacting the Enterprise Commercialization Process (ECP) at every stage, from the initial product concept through the entire commercialization effort.
Creating Cohesive Field Medical Strategies with Advanced Data Insights
/in Competency, Strategy, Insights, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Luke TraegerThis article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.
AI in Medical Insights: From Implementation to Impact in Medical Affairs
/in Strategy, Competency, Insights, SEARCH BY TYPE, Innovate Articles/by [email protected]This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.
The Changing Landscape of Journal Performance Measurement
/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke TraegerTake advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
Measuring the Impact of Medical Affairs: A data-driven modular approach
/in Competency, Strategy, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene KaiserIn this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.
Leveraging diverse data sources for more impactful insights analysis
/in Strategy, Competency, Insights, SEARCH BY TYPE, Webinars/by Jalene KaiserThe objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.
Three “Generations” of Insights Implementation
/in Competency, Strategy, Insights, SEARCH BY TYPE, White Papers/by [email protected]Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?
/in Strategy, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, SEARCH BY TYPE, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Interviews & Opinions, Partner Circle Publications, Medical Communications/by Luke TraegerDigital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.