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Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Health Equity, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

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https://medicalaffairs.org/wp-content/uploads/2024/03/Article-6-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-03-20 16:41:482024-04-26 11:58:27Executive Vision: The Role of Medical Affairs in Achieving Health Equity
MAPA Pt Centered Solutions Featured

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

November 2, 2023/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Health Equity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspectives of industry and patient associations.

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https://medicalaffairs.org/wp-content/uploads/2023/11/MAPA-Pt-Centered-Solutions-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-11-02 09:58:212023-12-07 18:49:15Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

October 18, 2023/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/10/On-Demand-WordPress-APAC-Webinar-Data-Part-4-101823.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-18 11:13:052024-04-12 13:31:55Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data
Shifting the Paradigm (and Price) on Integrated Evidence Generation

Shifting the Paradigm (and Price) on Integrated Evidence Generation

September 15, 2023/in MAPS Members Only, Competency, Integrated Evidence Plan, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this on-demand webinar, learn how to shift the paradigm on integrated evidence generation.

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https://medicalaffairs.org/wp-content/uploads/2023/09/On-Demand-WordPress-OM1-September-15-2023.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-15 13:59:572024-05-11 09:05:31Shifting the Paradigm (and Price) on Integrated Evidence Generation
Bridging the Gap: Understanding and Implementing Gap Analyses

Bridging the Gap: Understanding and Implementing Gap Analyses

June 28, 2023/in ACCESS, MAPS Members Only, Data Gap Identification, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by [email protected]

The intent of this webinar is to demonstrate how to conduct gap analyses to identify needs, or deficiencies, within your Medical plan,​ as well as demonstrate how to apply results of gap analyses to effectively address needs.

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https://medicalaffairs.org/wp-content/uploads/2023/06/On-Demand-WordPress-Med-Strat-Webinar-June-28.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-28 14:36:142024-04-12 12:40:39Bridging the Gap: Understanding and Implementing Gap Analyses
EC RWE Patient Outcomes

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

June 20, 2023/in Competency, Position Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/06/EC-RWE-Patient-Outcomes.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-20 07:59:002025-06-17 15:46:19Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

June 7, 2023/in Competency, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Transforming-Evidence-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 10:29:442025-06-06 16:39:00Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs
Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

May 9, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/05/On-Demand-WordPress-APAC-Webinar-Data-Part-3-050923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-05-09 12:33:412024-04-11 15:12:57Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs
HCG Innovate Featured

Explore, Educate, Embrace: Opportunities for Medical Affairs to Impact Health Disparities & Inequities

March 14, 2023/in ACCESS, Open Access, Evidence Generation, Health Equity, Innovate Articles, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Travis Hege

By using the framework of Explore, Educate, Embrace we can shape our approach to Health Equity by incorporating it into our daily work.

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https://medicalaffairs.org/wp-content/uploads/2023/03/HCG-Innovat4-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-03-14 07:02:002023-11-10 14:29:08Explore, Educate, Embrace: Opportunities for Medical Affairs to Impact Health Disparities & Inequities
Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data

March 1, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

Read more
https://medicalaffairs.org/wp-content/uploads/2023/03/On-Demand-WordPress-APAC-Webinar-Data-Part-2-030123.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-01 13:30:052024-04-11 14:54:46Demystifying Data in Medical Affairs Part 2: Approaches to Overcome the Issues with Data
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