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Leadership in Hybrid Customer Engagements

June 23, 2023/in Competency, SEARCH BY TYPE, External Scientific Engagement, Webinars, Customer Engagement & Scientific Comms/by [email protected]

The intent of this webinar is to have a discussion on which strategies are working, and how leading companies are defining success for field medical teams in hybrid engagements.

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https://medicalaffairs.org/wp-content/uploads/2023/06/june23-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-23 15:01:142025-07-29 14:28:15Leadership in Hybrid Customer Engagements

Bill Tidwell: Engaging Organized Customers

June 7, 2023/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Engaging-Organized-Customers.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-07 13:11:182025-07-10 10:17:55Bill Tidwell: Engaging Organized Customers

Digital First Medical Information: Innovative Content in MI

June 6, 2023/in Competency, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

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https://medicalaffairs.org/wp-content/uploads/2023/06/Digital-First-Medical-Info.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-06-06 08:00:542025-07-10 10:19:21Digital First Medical Information: Innovative Content in MI
ChatGPT & Beyond - Hype vs Reality: Results from first-hand experiences in Medical Affairs

ChatGPT & Beyond – Hype vs Reality: Results from first-hand experiences in Medical Affairs

May 26, 2023/in Competency, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by [email protected]

The session focuses on results from first hand experiences in Chat GPT and other Large Language Models (LLMs).

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https://medicalaffairs.org/wp-content/uploads/2023/05/On-Demand-WordPress-Indegene-May-26.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-05-26 15:25:032024-04-11 15:14:58ChatGPT & Beyond – Hype vs Reality: Results from first-hand experiences in Medical Affairs

Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

May 3, 2023/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts/by Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/05/The-Power-of-External-Partnerships.png 642 1690 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-05-03 14:02:202025-07-10 10:21:45Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

April 19, 2023/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Patient Centricity/by [email protected]

In this webinar we will explore practical approaches to engaging patients in early development, introducing key resources and discussing best practices. These discussions will be tailored to meet the needs of all Medical Affairs colleagues, regardless of experience.

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https://medicalaffairs.org/wp-content/uploads/2023/04/April-19-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-04-19 14:32:162025-07-08 11:42:46Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs
Medical Information

Standards & Guidance: Medical Information

March 24, 2023/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Content Hub/by Travis Hege
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https://medicalaffairs.org/wp-content/uploads/2023/04/Medinfo.png 642 1690 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-03-24 09:34:372025-06-05 13:21:37Standards & Guidance: Medical Information
Overcoming Compliance Concerns And Barriers To Patient Engagement

Overcoming Compliance Concerns And Barriers To Patient Engagement

March 17, 2023/in Competency, Customer Engagement & Scientific Comms, Patient Centricity, Partner Circle Publications/by [email protected]

This webinar serves as guidance for how to overcome barriers to access patients compliantly.

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https://medicalaffairs.org/wp-content/uploads/2023/03/On-Demand-WordPress-Cactus-Life-Sciences-March-17.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-17 12:48:172024-05-11 09:14:54Overcoming Compliance Concerns And Barriers To Patient Engagement

How ChatGPT Will Disrupt Medical Affairs

March 8, 2023/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by [email protected]

ChatGPT is disrupting content creation, from term papers to journal articles to online information mills and more. This webinar gathers three thought leaders at the cutting edge of this issue to vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more.

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https://medicalaffairs.org/wp-content/uploads/2023/03/March-8-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-08 15:48:532025-07-30 12:15:09How ChatGPT Will Disrupt Medical Affairs
Data-Empowered

Data-Empowered Conference Prep and Planning for MA

March 7, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by [email protected]

In today’s episode, we speak with Chris Medieros about how to maximize your organization’s presence and impact at congresses.

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https://medicalaffairs.org/wp-content/uploads/2023/03/Podcast-WordPress-H1-Ep-8-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-07 12:18:232023-11-14 12:49:30Data-Empowered Conference Prep and Planning for MA
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