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Medically Trained AI for Insights Generation and Communication

Medically Trained AI for Insights Generation and Communication

August 29, 2023/in Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, Digital, Elevate Podcasts, Customer Engagement & Scientific Comms, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, “Generative,” has elevated the promise of AI.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-Virtual-Science-082923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-29 11:23:012023-11-10 13:41:31Medically Trained AI for Insights Generation and Communication
Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

August 24, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers/White Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Modular-Content-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-24 11:56:182025-06-06 15:16:29Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement
Ruth Nicholson Featured 2

Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

August 22, 2023/in Business / Finance, Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions, Leadership & Management Skills, Medical Operations/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Ruth-Nicholson-Featured-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-22 09:42:332024-04-26 12:04:49Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer
Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs

August 15, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-03.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-15 07:14:562024-05-11 09:40:47Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs
Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

August 8, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-02.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-08 07:11:172024-05-11 09:41:02Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs

August 3, 2023/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub, Interviews & Opinions, Leadership & Management Skills, Medical Operations, Medical Strategy & Launch Excellence/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS Director, Mary Alice Dwyer, speaks with amir Shamim Choudry, Executive Medical Director at Sage Therapeutics, about the Single Point of Contact Model for Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/08/aamir-ma-featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-03 11:57:592024-04-26 12:05:23Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs
Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate

August 1, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Elevate Podcasts, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-01.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-01 06:56:242024-05-11 09:41:11Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate
Communicating the Value of Field Medical to External Stakeholders

Communicating the Value of Field Medical to External Stakeholders

July 18, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In the second podcast of this two-part series, we will discuss communicating the value of Field Medical to external stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-02.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-18 14:23:142023-11-10 13:54:36Communicating the Value of Field Medical to External Stakeholders
Communicating the Value of Field Medical to Internal Stakeholders

Communicating the Value of Field Medical to Internal Stakeholders

July 11, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, External Scientific Engagement, Elevate Podcasts, Customer Engagement & Scientific Comms, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-Wordpress-Field-Medical-FAWG-PODCAST-Episode-01-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-11 07:55:002023-11-10 13:55:35Communicating the Value of Field Medical to Internal Stakeholders

AI Application in Medical Affairs – Advanced Course

June 9, 2023/in MAPS Members Only, ACCESS, SEARCH BY TOPIC, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, E-Learning Courses/by Jalene Kaiser

AI Application in Medical Affairs – Advanced Course

This course includes

  1. 2 hours of on-demand learning content
  2. Downloadable resources
  3. Access on Mobile
  4. Certificate of Completion

What you will learn?

  1. An Overview of digital transformation underway in Medical Affairs
  2. Modular content creation using artificial intelligence (AI)
  3. The use of AI on medical information query management
  4. AI applications used for medical, legal, and regulatory (MLR) review
  5. AI tools used for personalizing customer interactions
  6. Insight generation using AI

Course description

This comprehensive course is tailored to professionals in the pharmaceutical, biotechnology, and medical device industries who work in Medical Affairs functions. It addresses the impact of technology and automation on Medical Affairs in the post–COVID-19 era, which has been accelerated by the pandemic.

This curriculum delves into the utilization of AI in the creation of personalized content, management of medical queries, and prediction of customer engagement pathways.

Additionally, it examines the use of AI in MLR review processes to allow for a more strategic allocation of resources and highlights current AI applications utilized in MLR reviews.

Furthermore, this curriculum explores the application of AI in personalizing customer interactions and utilizing next-best actions, content affinity, and channel affinity in Medical Affairs interactions, as well as AI’s role in generating insights.

Our on-demand content, which includes animations and rich graphics, is presented in a clear and concise manner, making it easy to understand and apply in real-world scenarios. Upon successful completion of the Certification Quiz, a downloadable version of this curriculum will be made available to users..

Learning activities/assessments: eLearning self-paced modules, knowledge checks, and a brief pre- and post-test

Approximate time to complete the activity: 120 minutes

Prerequisites: The eLearning module “Artificial Intelligence Foundations for Medical Affairs” is highly recommended.

Audience: Intermediate-level content for Medical Affairs professionals who have digital experience

Credits: As an IACET Accredited Provider, Medical Affairs Professional Society offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. MAPS is authorized by IACET to offer 0.2 CEUs for this program. 

Participants/attendees must complete 100% of the program and receive a minimum of 70% on the post program assessment.

At the conclusion of this online learning activity, participants should be able to:

1. Recall the impact of technology and automation across Medical Affairs in a post-Covid-19 world especially accelerated due to the pandemic

2. Articulate the potential business cases for AI within the Medical Affairs function

3. Describe the use of AI in modular content creation to deliver personalized targeted content

4. Explain how AI can help in the content supply chain and query management

5. Identify how the integration of AI and data sources predicts an ideal customer engagement pathway

6. Explain the need for AI in MLR review to allow reviewers to do more strategic work

7. List a few examples of AI applications in MLR review

8. Explain the role of AI in advanced MI portal search

9. Discuss the importance of conversational AI in customer interactions

10. Describe how AI can help in insight generation

11. List a few use cases of insight generation using AI in Medical Affairs

https://medicalaffairs.org/wp-content/uploads/2023/06/AI-Application.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-06-09 08:14:452024-06-07 07:55:48AI Application in Medical Affairs – Advanced Course
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