Customer Engagement & Scientific Comms Archives - Page 2 of 22

Cutting Edge Episode 1: One Team, One Voice: The Impact of Centralized Medical Content Development

July 22, 2025/in Competency, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was “One Team, One Voice: The Impact of Centralized Medical Content Development” and includes results from a survey that was conducted to better understand Medical Affairs (MA) professionals’ strategies for medical content development, utilizing centralized versus decentralized medical content creation, and assess the adoption of structured authoring and AI-enabled solutions to improve scalability, consistency and efficiency in medical content development.

Medical Affairs’ Data Dilemma and the Path to Influence

July 21, 2025/in Competency, SEARCH BY TYPE, External Scientific Engagement, Webinars, Customer Engagement & Scientific Comms/by [email protected]

In this webinar, join 3 MA experts as they explore how Medical Affairs can transition from a supportive function to a strategic pillar within an organization.

AI Maturity in Literature Workflows: Insights from a Medical Affairs Roundtable

July 17, 2025/in Competency, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by Jalene Kaiser

The Tipping Point: When to Bring Medical Information Systems In-House

July 8, 2025/in Competency, SEARCH BY TYPE, Medical Information, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

When is the right time to bring your medical information system in-house? What needs to happen once you get there? In this podcast, we dive into scPharmaceuticals’ experience and discuss the milestones that signal a shift. Hear about the case for change, navigating the transition, and the crucial role technology plays in enabling long-term success.

AI in Action: Revolutionizing Scientific Congresses from Concept to Conclusion

July 3, 2025/in Competency, SEARCH BY TOPIC, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Enhancing Collaboration: Streamlining Access to Scientific Literature for Medical Affairs Teams

June 25, 2025/in Competency, Medical Information, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this On-Demand webinar, we explore the recently released MAPS Standards & Guidance (S+G) documents, “Measuring Value and Impact in Medical Affairs” and “Strategic Medical Planning Guide.”

The Role of AI in Academic Publishing: Opportunities and Challenges for Medical Education

June 3, 2025/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by Jalene Kaiser

AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing and considerations for medical education.

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

Join experts from Enago Life Sciences to learn best practices for navigating the balance between efficiency and authority in expedited publishing.

Do THIS, not THAT: Best Practices to Drive More Impactful Medical Communication Strategies

May 13, 2025/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

As Med Ed teams adopt new tech, it’s key to know how physicians prefer learning. This article shares 2025 MAPS tips with simple “do THIS, not THAT” strategies.

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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