Maria Giordano, Author at Medical Affairs Professional Society

About Maria Giordano

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But we are proud to say that Maria Giordano contributed 69 entries already.

Entries by Maria Giordano

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Benchmark Reports and Surveys, ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

The Medical Affairs Professional Society (MAPS) is pleased to share our 2024 Digital, Advanced Analytics and Artificial Intelligence (AI) in Medical Affairs report. This report is based on findings from 32 leading organizations representing the Pharmaceutical, Biotech, and Medical and Diagnostic Device sectors, and reflects broad leadership thinking about the current and future states of Medical Affairs (MA) AI capability and challenges.

Survey design and analysis: Boston Consulting Group led the preparation, execution and analyses of the GenAI survey and moderated the Ambassador GenAI and Advanced Analytics workshop during the MAPS conference on March 24th, 2024.

Survey respondents: 34 representatives from 32 companies responded to our survey.

Participating companies: Thank you to participants from 3M, Abbott, AbbVie, Amgen, Astellas, AstraZeneca, Baxter, Bayer, bioMérieux, BioNTech, BMS, Eisai, Lilly, Gilead, Ipsen, Jazz Pharmaceuticals, Kyowa Kirin, Lundbeck, Mallinckrodt, Merck & Co, Mundipharma, Novartis, Otsuka, Regeneron, Sanofi, Sumitomo Pharma, Takeda, Teva, UCB, Varian, Vertex, and Viatris for your valuable feedback and insights.

The opinions expressed here are those of members of the MAPS Ambassador Alliance and do not necessarily represent the perspectives of their respective companies.

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Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Evidence Generation, Health Equity, Content Hub, Foundational (Intro Level), Content HUB Featured, Featured, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

Executive Vision: The Role of Medical Affairs in Addressing Health Literacy

February 16, 2024/in ACCESS, Competency, SEARCH BY TOPIC, Open Access, Innovate Articles, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Health literacy is experiencing new challenges, and Medical Affairs is uniquely positioned to lead and partner with others in this space to ensure coordination, credibility and impact.

Executive Vision: Emerging Ideas in Medical Affairs’ Role in Adapting Industry to Personalized Medicine

January 4, 2024/in ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, Medical Strategy & Launch Excellence, SEARCH BY TYPE/by Maria Giordano

This MAPS Executive Consortium article explores ways in which Medical Affairs can help industry adapt its practices to deal with emerging issues in the transition to personalized medicine.

Hot Topic: Discover the Current and Emerging Research Trends in Pharma

November 28, 2023/in Partner Circle, Partner Circle Publications/by Maria Giordano

Download the new Dimensions White Paper to discover the current and emerging research trends in Pharma.

White Paper: Identify Intelligent Communication Strategies in Healthcare through Social Media

November 9, 2023/in Partner Circle, Partner Circle Publications/by Maria Giordano

This White Paper ranks social media platforms, demonstrates how life science companies are adapting to the digital world, defines the digital opinion leader and how to find one, and provides 4 key takeaways that you can start implementing right away.

Executive Vision: How Medical Affairs Will Help the Biopharmaceutical and MedTech industries Adapt to Meet the Needs of a Changing Society

November 6, 2023/in ACCESS, Competency, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Innovate Articles, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

The MAPS Executive Consortium details how Medical Affairs will drive the evolution of industry to match the needs of a changing society.

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in MAPS Members Only, ACCESS, Competency, Strategy, SEARCH BY TOPIC, Insights, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, White Papers, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Innovate Articles, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

About Maria Giordano

Entries by Maria Giordano

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