How Can Medical Affairs Maximize Strategic Impact within the Organization?

How Can Medical Affairs Maximize Strategic Impact within the Organization?

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Objectives:

Medical Affairs (MA) is a “sleeping giant” with potential to offer companies significant strategic value. While MA has occasionally been siloed – for instance, Commercial driving conversations, consultation occurring late in the process, MA not being credited for value creation during launch prep, etc. – there is positive momentum. MA’s future is evolving in healthcare innovation and leadership,  by being incorporated into the development of cross-functional goals to help achieve patient benefits, playing a leading role in driving value outcomes, HEOR, etc. MA is also growing its capabilities and expertise in digitalization and communication, both externally and internally. At the same time, there are mixed perceptions about MA’s role going forward, including concerns that MA is hiding behind Compliance or shying away from measuring impact through the better use of KPIs. Are there capabilities and responsibilities MA needs to embrace to drive and deliver a high-performing organization, and what are the risks in this transition?

  • • Discuss the current and future role of Medical Affairs in overall pharmaceutical strategic decision making
  • • Characterize value that Medical Affairs does and could provide
  • • Highlight potential ways in which Medical Affairs could evolve in the future
  • • Discuss key questions that may shape MA perceptions and activities going forward

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How to Tell the Difference Between Insights and Observations in Medical Affairs

How to Tell the Difference Between Insights and Observations in Medical Affairs

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In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.

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Transitioning to Hybrid with an Optimal Content Management Strategy

Transitioning to Hybrid with an Optimal Content Management Strategy

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In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about the new hybrid environment and how content strategy can support Medical Affairs engagements.

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3 Ways Medical Affairs Can start Using Social Media Redo Image

3 Ways Medical Affairs Leaders can Start Using Social Media Insights Now

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3 Ways Medical Affairs Can start Using Social Media Redo Image

Objectives:

Today, some Medical Affairs leaders aren't sure whether (or how) to collect social media insights.

In our experience, social media insights are often as valuable as MSL insights. In this webinar, we will share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients. If you're just starting to follow your HCPs on social media, we will share best practices for your team, potential pitfalls to avoid, and compliance considerations. Join us!

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The Evolving use of Social Media in Medical Affairs IQVIA

The Evolving use of Social Media in Medical Affairs

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This podcast sponsored by IQVIA explores social media for insights and thought leader identification.

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Web Portals for a Successful Launch: Value, Approach, and Options

Web Portals for a Successful Launch: Value, Approach, and Options

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Objectives:

This webinar will focus on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch. In addition, there will be a focus on regulations that restrict capabilities in self service portals and tools to manage them. Finally, a look at future technology and how AI and enhanced search and chat may provide value in the near future.

We will focus on:

  • • Understanding capabilities of new technology for Self Service and MI Portals
  • • Addressing questions around what is permissible within a regulatory framework
  • • Addressing questions around digital transformation needs and system integration
  • • Identifying and discussing ways for the industry to work together with regulatory and compliance for successful deployments and utilization of self service and MI portals.

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scientific communications platforms

Scientific Communication Platforms for Thought Leader Discovery and Engagement

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In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.

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IQVIA podcast natural language processing

Natural Language Processing for Medical Insights

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MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.

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Learning Agility: The Path Forward for Medical Affairs

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Objectives:

The evolution of medical affairs to serve as a strategic leader in successful biopharmaceutical companies has been driven, largely, by an increasingly complex healthcare environment, in which medical affairs teams are engaging broader and more diverse stakeholder groups. As such, the need for medical affairs teams to be ‘agile’ or ‘flexible’ or ‘adaptable’ to keep up with, and more importantly, stay ahead of this dynamic healthcare ecosystem has been top of mind for medical affairs leaders. The challenge remains ‘how’ do medical affairs leaders prepare and enable their teams. The answer, in part, is that medical affairs leaders should embrace hiring, developing, and rewarding “learning agility” – the ability to cope with change and uncertainty by adapting previous lessons learned. In this webinar, we will overview learning agility and the six contributing dimensions. We will also discuss why learning agility is important at the organizational, functional, and individual level as well as how we can measure and develop learning agility across an organization. This webinar will aim to increase awareness of learning agility and discuss why it should be developed to prepare and enable teams to excel in a dynamic healthcare environment.

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Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

Navigating Stakeholder Ecosystems: Diversity of Insights in Medical Affairs

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Objectives:

Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakeholders. These external partners still include KOLs but now expand to to Patient Advocacy Groups, Key Decision Makers, Digital Influencers, Payors and more. This webinar will explore navigating these various key stakeholders, examining their relevance and discussing methods of identifying and strategically engaging these groups.

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