MAPS speaks with IQVIA experts on two sides of thought-leader engagement — discovering thought leader networks and personalizing engagements with these thought leaders in a way that has the potential to shift the scientific landscape.
This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.
Medical Affairs (MA) is a “sleeping giant” with potential to offer companies significant strategic value. While MA has occasionally been siloed – for instance, Commercial driving conversations, consultation occurring late in the process, MA not being credited for value creation during launch prep, etc. – there is positive momentum. MA’s future is evolving in healthcare innovation and leadership, by being incorporated into the development of cross-functional goals to help achieve patient benefits, playing a leading role in driving value outcomes, HEOR, etc. MA is also growing its capabilities and expertise in digitalization and communication, both externally and internally. At the same time, there are mixed perceptions about MA’s role going forward, including concerns that MA is hiding behind Compliance or shying away from measuring impact through the better use of KPIs. Are there capabilities and responsibilities MA needs to embrace to drive and deliver a high-performing organization, and what are the risks in this transition?
In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.
In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about the new hybrid environment and how content strategy can support Medical Affairs engagements.
Today, some Medical Affairs leaders aren't sure whether (or how) to collect social media insights.
In our experience, social media insights are often as valuable as MSL insights. In this webinar, we will share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients. If you're just starting to follow your HCPs on social media, we will share best practices for your team, potential pitfalls to avoid, and compliance considerations. Join us!
This podcast sponsored by IQVIA explores social media for insights and thought leader identification.
This webinar will focus on the evolution in medical information portals, new capabilities, system integrations and requirements for successful launch. In addition, there will be a focus on regulations that restrict capabilities in self service portals and tools to manage them. Finally, a look at future technology and how AI and enhanced search and chat may provide value in the near future.
We will focus on:
In this MAPS podcast sponsored by IQVIA, we speak with John Eichert, Director of the Thought Leaders Center of Excellence at IQVIA about scientific communications platforms and the combination of peer survey techniques with machine learning to identify key opinion leaders.
MAPS speaks with Hywel Evans Director of the IQVIA Natural Language Processing Insights Hub about NLP to generate medical insights.