Connect with Us
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
In the absence of in-person engagements, MSL teams have been inundated with data. In order to map out their HCP journey and customize their engagements, they need to extract insights from multiple private data sources such as scientific congress reports, advisory board meeting reports, collective insights from team members, medical inquiries, etc. Combining these private data insights with public data sources such as PubMed and Clinicaltrials.gov can seem overwhelming, but also promises a 360˚ view of target HCPs. One way to accomplish this data synthesis at scale and in real-time is through machine-learning. This webinar details features of machine-learning platforms that provide usability and reduce the barrier to adoption of these new technologies.
Webinar offers actionable steps MSLs and MSL teams can use to leverage data for successful KOL engagements in this new era of digital.
In this discussion sponsored by Within3, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.
After this webinar, you will:
MAPS speaks with IQVIA experts on two sides of thought-leader engagement — discovering thought leader networks and personalizing engagements with these thought leaders in a way that has the potential to shift the scientific landscape.
This podcast, sponsored by Impetus Digital, explores the opportunities and benefits of platforms that deliver asynchronous engagement, noting dramatic increases in HCP/KOL participation and cost-per-word.
Medical Affairs (MA) is a “sleeping giant” with potential to offer companies significant strategic value. While MA has occasionally been siloed – for instance, Commercial driving conversations, consultation occurring late in the process, MA not being credited for value creation during launch prep, etc. – there is positive momentum. MA’s future is evolving in healthcare innovation and leadership, by being incorporated into the development of cross-functional goals to help achieve patient benefits, playing a leading role in driving value outcomes, HEOR, etc. MA is also growing its capabilities and expertise in digitalization and communication, both externally and internally. At the same time, there are mixed perceptions about MA’s role going forward, including concerns that MA is hiding behind Compliance or shying away from measuring impact through the better use of KPIs. Are there capabilities and responsibilities MA needs to embrace to drive and deliver a high-performing organization, and what are the risks in this transition?
In this podcast sponsored by LARVOL, MAPS speaks with Medical Affairs experts on how to help actionable insights float to the top of the ocean of insights data.
In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about the new hybrid environment and how content strategy can support Medical Affairs engagements.
Today, some Medical Affairs leaders aren't sure whether (or how) to collect social media insights.
In our experience, social media insights are often as valuable as MSL insights. In this webinar, we will share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients. If you're just starting to follow your HCPs on social media, we will share best practices for your team, potential pitfalls to avoid, and compliance considerations. Join us!
This podcast sponsored by IQVIA explores social media for insights and thought leader identification.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.