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The Value and Strategic Implementation of Insights Management

February 8, 2023/in MAPS Members Only, Strategy, ACCESS, Insights, SEARCH BY TOPIC, SEARCH BY TYPE, White Papers, Content Hub, Content HUB Featured, Insights Process, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Insights-Cover-Image.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002023-11-10 14:34:15The Value and Strategic Implementation of Insights Management
Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

WEBINAR: Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

October 27, 2022/in MAPS Members Only, Competency, ACCESS, SEARCH BY TOPIC, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls, Innovative Evidence Generation, Content Hub, Insights Process/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future. These presentations will feature real world cases that are relevant to regional and country Medical Affairs leaders, in order to highlight long-term aspirational and short-term tangible projects.

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https://medicalaffairs.org/wp-content/uploads/2022/10/On-Demand-WordPress-APAC-Data-Webinar-October-26-2022.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-10-27 08:42:432024-04-11 13:23:19WEBINAR: Demystifying Data in Medical Affairs Part I: What Does Data Mean to Medical Affairs and How Can We Optimize Its Use?

What Amazon can Teach Medical Affairs About Insights Mining

September 23, 2022/in Competency, Strategy, ACCESS, Insights, Open Access, SEARCH BY TOPIC, Open Access, Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this episode, MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up with big tech in our ability to mine data for meaning.

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https://medicalaffairs.org/wp-content/uploads/2022/09/Podcast-Insights-Unstructured-Data-with-Pete-Wordpress-Image-2-e1663961187649.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-09-23 11:10:272023-11-13 08:09:00What Amazon can Teach Medical Affairs About Insights Mining

Best Practices for Getting Actionable Insights from Your Life Sciences Event

August 2, 2022/in ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, SEARCH BY TYPE, Content Hub, Insights Process/by Medical Affairs

Instead of being static representations of an event, insights can become actionable—informing what can be done to improve future events or even larger business decisions.

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https://medicalaffairs.org/wp-content/uploads/2022/07/Levitan-Array-Innovate-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-08-02 07:26:002022-08-02 12:11:51Best Practices for Getting Actionable Insights from Your Life Sciences Event
Insights Capabilities Featured

Building Medical Insights Capabilities in Medical Affairs Organizations

May 10, 2022/in Competency, Strategy, ACCESS, Insights, Open Access, White Papers, Foundational (Intro Level), Content Hub, Content HUB Featured, Insights Process, Featured/by Medical Affairs

This paper explores the Medical Affairs-based medical insights function and and identifies basic operational elements required to establish medical insights as a core strategic MA function.

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https://medicalaffairs.org/wp-content/uploads/2022/05/Insights-Capabilities-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-05-10 20:23:192024-07-18 12:11:23Building Medical Insights Capabilities in Medical Affairs Organizations
What is Medical Affairs Featured

Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

May 9, 2022/in ACCESS, Competency, Strategy, Overview & Vision, Career Development, Open Access, Career Resources Articles, Field Medical, Foundational (Intro Level), Content Hub, White Papers, Insights Process, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2022/05/What-is-Medical-Affairs-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-05-09 17:19:332024-07-18 12:10:47Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals
Insights Communications Plan Strategy

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

April 13, 2022/in Integrated Scientific Comms Plan & Pubs, Competency, ACCESS, Open Access, Customer Engagement & Scientific Comms, Field Medical, White Papers, Content Hub, Insights Process, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Insights-iMC-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-13 10:05:172024-07-18 12:10:04An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan
Abbadessa COVID Insights Featured

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

March 8, 2022/in ACCESS, Competency, Strategy, Insights, Innovate Articles, Open Access, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

One of the pandemic’s silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Abbadessa-COVID-Insights-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 15:30:252023-11-13 08:41:06How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams
Real World Evidence Applications and How it Can Change Medicine and Biopharma

Real World Evidence Applications and How it Can Change Medicine and Biopharma

February 7, 2022/in Competency, ACCESS, Open Access, RWE & HEOR, Evidence Generation, Evidence Generation, Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.

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https://medicalaffairs.org/wp-content/uploads/2022/02/NOLA-Cerise-Podcast-WP.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-07 12:44:212023-11-13 08:47:54Real World Evidence Applications and How it Can Change Medicine and Biopharma
Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

January 26, 2022/in MAPS Members Only, Competency, Strategy, ACCESS, Insights, On-Demand Webinars & Town Halls, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.

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https://medicalaffairs.org/wp-content/uploads/2022/01/On-Demand-WordPress-Insights-Webinar-January-26.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-26 01:29:242024-04-04 10:59:38Harnessing Medical Insights to Drive Cross-Functional Strategic Impact
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