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© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
After introducing the audience to the Medical Insights Framework, a process for impactful insight generation, a panel of industry experts and Medical Leaders will discuss the challenges faced and the skills they believe are key for effective insights identification and generation in a remote setting. Once an insight has been identified, panellists will review best practices around capturing the insight to ensure strategic impact.
This webinar will empower Medical Affairs to approach remote insights generation in a new way, using real life examples to bring it to life.
Everyone will leave the webinar better able to:
Uncovering and documenting insights is a key value driver of Medical Affairs teams. However, in some cases it seems these insights are reviewed, reported, and discussed, but no clear accountability is created regarding who will translate these into action. Furthermore, closing the feedback loop to those who submitted the insight is also an opportunity area to continue reinforcing this positive and strategic behavior, especially amongst Field Medical teams. Our diverse panel will discuss challenges experienced and share practical solutions that have enabled them and their cross-functional partners to successfully drive insights to action.
In this webinar, our panelists will share their experience, challenges, and practical solutions regarding driving insights into action.
Participants in this webinar will diversify their perspectives regarding:
Medical Affairs teams make decisions based on expert insight from physicians, patients, payers, and internal stakeholders. By gathering data point observations and progressing from information to knowledge, Medical Affairs can use these insights to inform strategy. But if this process breaks down along the way – by choosing the wrong experts, or failing to engage them effectively – Medical Affairs teams can suffer from the insight gap, a costly and risky problem.
In this webinar, you’ll learn:
Today, some Medical Affairs leaders aren't sure whether (or how) to collect social media insights.
In our experience, social media insights are often as valuable as MSL insights. In this webinar, we will share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients. If you're just starting to follow your HCPs on social media, we will share best practices for your team, potential pitfalls to avoid, and compliance considerations. Join us!
Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.
Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakeholders. These external partners still include KOLs but now expand to to Patient Advocacy Groups, Key Decision Makers, Digital Influencers, Payors and more. This webinar will explore navigating these various key stakeholders, examining their relevance and discussing methods of identifying and strategically engaging these groups.
During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights. The presentation will utilize industry benchmarking data, market trends, and practical insight from organizational leaders and panelists.
Objectives:
MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.
The importance of medical insights is well recognized across the pharmaceutical industry as a key driver for informing and shaping strategy and tactics. To gain a better understanding of this pivotal Medical Affairs activity, the Medical Affairs Professional Society (MAPS) conducted two membership surveys specifically addressing insights. The surveys highlighted a wide variation in how companies approach medical insights, without any obvious areas of best practice or common frameworks in use despite the current recognition of the importance and relevance of medical insights. The survey results indicate the need to identify a common framework across Medical Affairs for insight-related activities (i.e., insights or information generation, curation, collation, reporting, and utilization). Establishing such a framework is necessary to optimize medical insights’ impact and value in a broader organizational strategy.
This paper explores how moving from a fragmented approach focused on individual Medical Affairs channels (e.g., MSLs or Medical Information) to a more holistic, multi-channel, integrated approach to insights will create value for the organization, as well as for patients and the medical and scientific community.
a) Create a community to connect MA professionals who have experience and an interest in building an organizational framework for medical insights.
b) Have a robust discussion on how to build a framework that enables MSL insights to inform medical strategy at both the local and global level.
c) Share best practices on how to communicate the impact and value of medical insights.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.