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Digital First Scientific Communications: Generative AI: Changing the future of MedComms

Digital First Scientific Communications – Generative AI: Changing the future of MedComms

September 26, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical,  a well-regarded expert in data analytics and augmented intelligence. 

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https://medicalaffairs.org/wp-content/uploads/2023/09/Podcast-WordPress-DIGITAL-FAWG-PODCAST-AI-Podcast.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-26 13:32:362024-05-03 16:03:40Digital First Scientific Communications – Generative AI: Changing the future of MedComms
Deepak Patil Omnichannel

Omnichannel Strategy: Multiple Definitions

September 26, 2023/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Content Hub/by Travis Hege

A Q&A on how Medical Affairs can align on omnichannel for long-term success

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https://medicalaffairs.org/wp-content/uploads/2023/09/Deepak-Patil-Omnichannel.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-09-26 09:24:222024-05-11 09:34:00Omnichannel Strategy: Multiple Definitions
Optimize your Field Medical Team for the Omnichannel World

Optimize your Field Medical Team for the Omnichannel World

September 5, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, experts from the “Optimize your Field Medical Team for the Omnichannel World” workshop at the MAPS 2023 America’s Conference discuss the outcomes & insights of that workshop & how Field Medical can build skills & garner support to effectively implement omnichannel strategies.

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https://medicalaffairs.org/wp-content/uploads/2023/09/Podcast-WordPress-OPEN-Health-090523.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-05 15:13:472024-05-11 09:40:11Optimize your Field Medical Team for the Omnichannel World

Optimize your Field Medical Team for the OmniChannel World

August 30, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, White Papers, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This white paper by the MAPS Field Medical FAWG details strategies for optimizing your Field Medical team for the OmniChannel World

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https://medicalaffairs.org/wp-content/uploads/2023/08/Field-Medical-White-paper-2.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2023-08-30 09:25:562024-05-11 09:39:45Optimize your Field Medical Team for the OmniChannel World
Medically Trained AI for Insights Generation and Communication

Medically Trained AI for Insights Generation and Communication

August 29, 2023/in Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, “Generative,” has elevated the promise of AI.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-Virtual-Science-082923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-29 11:23:012023-11-10 13:41:31Medically Trained AI for Insights Generation and Communication
Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

August 24, 2023/in Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Content Hub, White Papers, Content HUB Featured, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Modular-Content-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-24 11:56:182024-09-24 13:15:57Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement
Grow Engagement with HCPs: Findings from the Wiley HCP Survey

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

August 22, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, listeners will learn practical tips from the experts on the tactics that are driving impact with today’s clinicians. 

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-Wordpress-Wiley-082223.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-22 12:25:382023-08-22 12:25:39Grow Engagement with HCPs: Findings from the Wiley HCP Survey
Ruth Nicholson Featured 2

Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

August 22, 2023/in Business / Finance, Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Customer Engagement & Scientific Comms, Content Hub, Interviews & Opinions, Leadership & Management Skills, Medical Operations/by Travis Hege

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Ruth-Nicholson-Featured-2.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-08-22 09:42:332024-04-26 12:04:49Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer
Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs

August 15, 2023/in Integrated Scientific Comms Plan & Pubs, ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Digital, Customer Engagement & Scientific Comms, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-03.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-15 07:14:562024-05-11 09:40:47Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs
Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

August 8, 2023/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?”

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-DIGITAL-FAWG-PODCAST-Series_-Omnichannel-Ep-02.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-08 07:11:172024-05-11 09:41:02Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs
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