When quantitative and qualitative Field Medical KPIs and metrics are aligned with the organization’s strategic plan, these measurements demonstrate value. Defining and communicating this value is an essential task as Field Medical solidifies its role as a strategic pillar within the organization.
This webinar explores MA’s future in healthcare innovation and leadership as part of the development of cross-functional goals to help achieve patient benefits.
In this webinar, experts share real-life examples of how Medical Affairs can use social media insights to improve outcomes for customers and patients.
MAPS speaks with leaders from Lundbeck, Biogen, BMS and Medline about new best practices for the product launch planning process.
Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.
This MAPS Webinar details SWOT Analysis and teaches participants to recognize how to apply the outputs of a SWOT analysis to strategic business planning efforts.
Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakholders
Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical.
The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community
During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights.