MAPS speaks with leaders from Lundbeck, Biogen, BMS and Medline about new best practices for the product launch planning process.
Through generation of Medical Insights, MA enhances its “third pillar” role within the pharmaceutical company and demonstrates value as a key driver in activities directly affecting patient outcomes.
This MAPS Webinar details SWOT Analysis and teaches participants to recognize how to apply the outputs of a SWOT analysis to strategic business planning efforts.
Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakholders
Companies are investing more in the analytics and insights capabilities for medical – whether it’s dedicating more resources, building out a center of excellence, or even having Commercial Ops and Analytics people transition to take on that role in Medical.
The definition of a habit is a settled tendency or usual manner of behavior. This webinar seeks to evolve legacy expectations and drive forward habits for the individual medical affairs professional that will positively influence the overall community
During this interactive session, PwC and 3 industry panelists will discuss how Medical Affairs organizations are utilizing digital platforms and technology to collect, analyze and report on Medical Insights.
In this dynamic and conversational webinar, we will review how adaptive connected technology and processes support our mandate to deliver integrated evidence that articulates clear clinical and economic value to improve patient experience and outcomes.
MAPS speaks with co-leads of the Insights Focus Area Working Group (FAWG) about the current state and future directions for Insights in Medical Affairs.
This paper explores how moving to a holistic, multi-channel approach to insights will create value for the organization, patients and the medical community.