Objectives:

Insights management is widely acknowledged across the pharmaceutical industry as being pivotal for informing and influencing strategy. Despite this, companies approach insights gathering in a fragmented and inefficient manner, with a lack of consistent frameworks. The risk is a loss of strategic advantage due to information being synthesized too slowly, and decisions being made on old or incomplete data.

Should teams be focussing on people, processes or technology when considering how to improve their insights gathering? The key to developing a robust insights gathering approach is striking the right balance between all three. Join this webinar to understand key steps that all Medical Affairs teams can take now to move towards a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.

This webinar will address:

• • The status quo of insights gathering – what are the challenges?
• • The recipe for a robust insights strategy – mixing people, processes and technology
• • The future of insights gathering for Medical Affairs – what does good look like?

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Objectives:

After introducing the audience to the Medical Insights Framework, a process for impactful insight generation, a panel of industry experts and Medical Leaders will discuss the challenges faced and the skills they believe are key for effective insights identification and generation in a remote setting. Once an insight has been identified, panellists will review best practices around capturing the insight to ensure strategic impact.

This webinar will empower Medical Affairs to approach remote insights generation in a new way, using real life examples to bring it to life.

Everyone will leave the webinar better able to:

• • Identify ways in which they can engage a HCP remotely in order to generate quality insights
• • Capture valuable insights that have strategic impact in a collaborative way

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Objectives:

Medical Affairs teams make decisions based on expert insight from physicians, patients, payers, and internal stakeholders. By gathering data point observations and progressing from information to knowledge, Medical Affairs can use these insights to inform strategy. But if this process breaks down along the way – by choosing the wrong experts, or failing to engage them effectively – Medical Affairs teams can suffer from the insight gap, a costly and risky problem.

In this webinar, you’ll learn:

• • How to identify and close the insight gap
• • The difference between data and insights, and how to strengthen the progression from one to the other
• • How the insight gap impacts various roles and responsibilities within Medical Affairs

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