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Insights Communications Plan Strategy

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

April 13, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured/by Medical Affairs

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Insights-iMC-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-13 10:05:172025-06-06 15:30:51An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan
What Comes First for Insights Management: People, Process or Technology?

What Comes First for Insights Management: People, Process or Technology?

April 8, 2022/in Strategy, Competency, Insights, Partner Circle Publications/by Medical Affairs

This webinar addresses key steps all Medical Affairs teams can take now to move toward a more holistic approach to insights gathering activities, allowing them to make better, faster decisions.

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https://medicalaffairs.org/wp-content/uploads/2022/04/On-Demand-WordPress-Banner-Within3-Webinar-April-8-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-08 01:30:342024-04-04 11:32:20What Comes First for Insights Management: People, Process or Technology?
How Medical Affairs Engages with two Types of Digital Opinion Leaders

How Medical Affairs Engages with two Types of Digital Opinion Leaders

April 5, 2022/in Competency, Partner Circle, External Scientific Engagement, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

This podcast addresses two important categories of Digital Opinion Leaders (DOLs) we should all be listening to.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Podcast-WordPress-Acceleration-Point-040522.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-05 08:59:322023-11-14 13:01:35How Medical Affairs Engages with two Types of Digital Opinion Leaders
RWE Help MA Featured

How Can Real-World Evidence Help Medical Affairs Professionals?

March 17, 2022/in Competency, Position Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

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https://medicalaffairs.org/wp-content/uploads/2022/03/RWE-Help-MA-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-17 12:33:012025-06-06 15:31:14How Can Real-World Evidence Help Medical Affairs Professionals?
Pracyk pharmacovigilance featured

Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance

March 14, 2022/in Competency, Governance, Compliance & Risk Management Fundamentals, ACCESS, Open Access, Compliance, Medical Governance & Compliance, Innovate Articles, Content Hub, Interviews & Opinions, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

How do leaders make their way to Medical Safety & Pharmacovigilance? The routes are diverse but one constant remains true: They are extremely committed to being an independent voice that amplifies their organization’s commitment to Patient Centricity.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Screen-Shot-2022-03-14-at-6.43.20-PM.png 1260 2292 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 19:12:302023-11-13 08:38:43Leadership Perspectives – Leadership in Medical Safety & Pharmacovigilance
Digital Thinking Elevate Featured

How Digital Thinking Enables Medical Affairs Strategy

March 14, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Digital-Thinking-Elevate-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 14:11:362025-06-06 16:49:33How Digital Thinking Enables Medical Affairs Strategy
How to Tell a Story About Your Data

How to Tell a Story About Your Data

March 14, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Partner Circle, Customer Engagement & Scientific Comms, Partner Circle Publications/by Medical Affairs

In this podcast, experts demonstrate how to implement AI-powered natural language processing to gather, interpret and integrate insights to uncover the story in your data.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Podcast-WordPress-Within3-Ep-4-031322.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 08:03:282023-11-14 13:02:10How to Tell a Story About Your Data
MAPS 2022 Global: Putting Patient Engagement at the Center of Development

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

March 11, 2022/in Competency, ACCESS, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Elevate Podcasts, Content Hub, SEARCH BY TOPIC, Medical Operations, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

This podcast previews the MAPS 2022 Global Annual Meeting session “How Medical Affairs can best support internal and external collaborations in patient engagement,” that details the unique role of Medical Affairs in patient engagement.

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https://medicalaffairs.org/wp-content/uploads/2022/02/Podcast-WordPress-NOLA-The-Great-Debate-022222.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-11 11:26:022023-11-13 08:39:43MAPS 2022 Global: Putting Patient Engagement at the Center of Development
Abbadessa COVID Insights Featured

How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams

March 8, 2022/in Strategy, ACCESS, Competency, Insights, Open Access, Innovate Articles, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

One of the pandemic’s silver linings may well be gains in participation levels and the volume and quality of insights generated by eliminating the constraints of face-to-face interaction.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Abbadessa-COVID-Insights-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 15:30:252023-11-13 08:41:06How COVID Actually Improved Insight Generation and Overall Value Provision for Medical Affairs Teams
Developing and Executing an Integrated Medical Communications Strategy and Plan

Developing and Executing an Integrated Medical Communications Strategy and Plan

March 8, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, Customer Engagement & Scientific Comms, Elevate Podcasts, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

In this podcast, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.”

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https://medicalaffairs.org/wp-content/uploads/2022/03/NOLA-MedInfo-Podcast.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-08 14:06:082023-11-13 08:44:53Developing and Executing an Integrated Medical Communications Strategy and Plan
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