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Harnessing Data Analytics to Advance Medical Affairs Excellence

May 23, 2025/in Competency, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, On-Demand Webinars & Town Halls/by Jalene Kaiser

In this On-Demand webinar, we will explore data analytics can be effectively integrated into Medical Affairs workflows to address key challenges and opportunities in the field.

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https://medicalaffairs.org/wp-content/uploads/2025/05/may16-putnam.png 602 1584 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-05-23 15:18:552025-06-25 09:09:01Harnessing Data Analytics to Advance Medical Affairs Excellence

Measuring the Impact of Medical Affairs: A data-driven modular approach

October 15, 2024/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, On-Demand Webinars & Town Halls/by Jalene Kaiser

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2024/10/oct11-Webinar-PCM.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-10-15 14:26:142025-06-25 14:43:30Measuring the Impact of Medical Affairs: A data-driven modular approach
EC RWE Patient Outcomes

Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence

June 20, 2023/in Competency, Position Papers, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

The growth of Real-World Evidence (RWE) from sources including patient registries, claims data, electronic medical records, digital health technologies and more has powered the ability of Medical Affairs to drive patient outcomes. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/06/EC-RWE-Patient-Outcomes.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2023-06-20 07:59:002025-06-17 15:46:19Executive Vision: The Role of Medical Affairs in Improving Patient Outcomes with Real-World Evidence
How Companies Are Using Real-World Evidence for Regulatory Purposes

How Companies Are Using Real-World Evidence for Regulatory Purposes

January 18, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, On-Demand Webinars & Town Halls, Evidence Generation, Foundational (Intro Level), Content Hub/by [email protected]

This presentation looks at different regulatory contexts in which product developers are using RWE.

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https://medicalaffairs.org/wp-content/uploads/2023/01/On-Demand-WordPress-Evidence-Generation-Webinar-January-18.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-01-18 15:36:272024-04-11 14:27:06How Companies Are Using Real-World Evidence for Regulatory Purposes
Using Real-World Evidence for Label Expansions

Using Real-World Evidence for Label Expansions

November 16, 2022/in ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, On-Demand Webinars & Town Halls, Evidence Generation, Content Hub/by [email protected]

This virtual presentation focuses on 3 aspects of RWE: What are RWE and Real-World Data (RWD), and how are they different? What are relevant legal and regulatory considerations associated with using RWE for product label expansion? How have applicants successfully used RWE to obtain approval for new drug and medical device indications?

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https://medicalaffairs.org/wp-content/uploads/2022/11/On-Demand-WordPress-Evidence-Generation-Webinar-November-16.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-11-16 15:37:022024-04-11 14:05:27Using Real-World Evidence for Label Expansions
The Emerging Importance of HEOR in Medical Affairs

The Emerging Importance of HEOR in Medical Affairs

June 7, 2022/in ACCESS, Competency, Open Access, RWE & HEOR, Evidence Generation, Elevate Podcasts, Content Hub, Interviews & Opinions, Med Affairs Table Talk, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by [email protected]

At the MAPS 2022 Global Annual Meeting, we sat down with Riad Dirani and Omar Dabbous to chat about the structure and activities of HEOR within Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2022/06/Riad-and-Omar-Medical-Affairs-Table-Talk-Episode-12-WordPress-Image.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2022-06-07 00:05:022024-04-24 16:01:48The Emerging Importance of HEOR in Medical Affairs
RWE Help MA Featured

How Can Real-World Evidence Help Medical Affairs Professionals?

March 17, 2022/in Competency, Position Papers, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

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https://medicalaffairs.org/wp-content/uploads/2022/03/RWE-Help-MA-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-17 12:33:012025-06-17 15:50:34How Can Real-World Evidence Help Medical Affairs Professionals?
Real World Evidence Applications and How it Can Change Medicine and Biopharma

Real World Evidence Applications and How it Can Change Medicine and Biopharma

February 7, 2022/in ACCESS, Competency, RWE & HEOR, Open Access, Evidence Generation, Evidence Generation, Elevate Podcasts, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This podcast focuses on applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach.

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https://medicalaffairs.org/wp-content/uploads/2022/02/NOLA-Cerise-Podcast-WP.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-07 12:44:212023-11-13 08:47:54Real World Evidence Applications and How it Can Change Medicine and Biopharma

Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

January 18, 2022/in Competency, RWE & HEOR, SEARCH BY TYPE, Evidence Generation, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.

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https://medicalaffairs.org/wp-content/uploads/2022/01/RWE-China-Korea-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-01-18 13:41:002025-06-06 16:50:15Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

Partnering for Today and Tomorrow – Episode 15: Health Economics and Outcomes Research (HEOR)

June 28, 2021/in Competency, ACCESS, RWE & HEOR, Open Access, Evidence Generation, Elevate Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

In this episode of Partnering for Today and Tomorrow we discuss the functions and activities of key internal partners and how we identify potential areas for compliant collaboration by MSLs with key internal partners.

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https://medicalaffairs.org/wp-content/uploads/2021/06/Field-Medical-15-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2021-06-28 14:26:352023-11-13 09:19:38Partnering for Today and Tomorrow – Episode 15: Health Economics and Outcomes Research (HEOR)
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