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2

Embracing a Customer-Centric Mindset in Medical Affairs through Digital Transformation

August 20, 2020/in Competency, Open Access, On-Demand Webinars & Town Halls, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Medical Affairs

This MAPS webinar features Todd Neuville, Worldwide Leader – Life Sciences, Amazon Web Services presenting a case study of Amazon’s approach of “working backwards,” in discussion with our expert panel.

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https://medicalaffairs.org/wp-content/uploads/2020/08/2.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-08-20 21:10:412024-03-06 13:08:12Embracing a Customer-Centric Mindset in Medical Affairs through Digital Transformation

AI Foundations for Medical Affairs

August 19, 2020/in Competency, MAPS Members Only, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, E-Learning Courses/by Medical Affairs

Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.

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https://medicalaffairs.org/wp-content/uploads/2022/12/AI-Foundations-for-MA-eLearning.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-08-19 19:47:522023-11-13 10:15:26AI Foundations for Medical Affairs
15

Rethinking HCP Engagement During and Post-Pandemic

July 13, 2020/in MAPS Members Only, Competency, COVID-Related, On-Demand Webinars & Town Halls, External Scientific Engagement, Customer Engagement & Scientific Comms, Field Medical, Content Hub/by Medical Affairs

As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely.

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https://medicalaffairs.org/wp-content/uploads/2020/08/15.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-07-13 14:31:282024-03-06 12:20:12Rethinking HCP Engagement During and Post-Pandemic

Converting Challenges Into Opportunities While Building Your Scientific Communication Platform

May 20, 2020/in Competency, Integrated Scientific Comms Plan & Pubs, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, Medical Communications, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

The scientific communication platform (SCP) forms the core for all communications about a product and serves as the repository of available evidence and statements to support Medical Affairs strategy. View this Webinar on Converting Challenges Into Opportunities While Building Your SCP.

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https://medicalaffairs.org/wp-content/uploads/2020/05/Converting-Challenges-SCP-Webinar-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-05-20 09:00:232024-03-06 11:53:01Converting Challenges Into Opportunities While Building Your Scientific Communication Platform
Ralph.Rewers.Interview

Interview: Field Medical’s Broad Impact on Patients and Organizations

May 10, 2020/in Competency, SEARCH BY TYPE, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Field Medical/by Medical Affairs

Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. At the MAPS 2020 Global Annual Meeting, Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.

 

If the video above does not play, or to view full screen, CLICK HERE to open in a new window.

 

Download the Presentation

Members may also download a PDF copy of the slides from the Field Medical program from the MAPS 2020 Global Annual Meeting as well as a recording of the session in the Community Portal. Not a member and wish to access the slides? Membership is only $250 USD per year ($425 for a 2-year subscription) and includes access to all new live Webinars, all on-demand Webinars (over 50 Webinars and growing each month), discussion forums to share best practices and questions with over 4,000 Medical Affairs professionals from across the globe, copies of past meeting presentations, white papers, standards & guidance tools and templates, and much, much more. Click here for membership details or to sign up: https://medicalaffairs.org/membership/

https://medicalaffairs.org/wp-content/uploads/2020/05/Ralph.Rewers.Interview.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-05-10 16:11:162024-04-26 11:51:53Interview: Field Medical’s Broad Impact on Patients and Organizations
William.Strickland.Interview

Interview: Demystifying Artificial Intelligence

May 7, 2020/in Competency, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Innovate Articles, Interviews & Opinions/by Medical Affairs

Bill Strickland, AVP, US Field Medical at Allergan, speaks on “demystifying artificial intelligence” at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.

If the video above does not play, or to view full screen, CLICK HERE to open in a new window.

Download the Presentation

Members may also download a PDF copy of the slides as well as a recording of the session in the Community Portal. Not a member and wish to access the slides? Membership is only $250 USD per year ($425 for a 2-year subscription) and includes access to all new live Webinars, all on-demand Webinars (over 50 Webinars and growing each month), discussion forums to share best practices and questions with over 4,000 Medical Affairs professionals from across the globe, copies of past meeting presentations, white papers, standards & guidance tools and templates, and much, much more. Click here for membership details or to sign up: https://medicalaffairs.org/membership/

 

 

 

https://medicalaffairs.org/wp-content/uploads/2020/05/William.Strickland.Interview.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-05-07 22:32:502024-05-31 11:41:08Interview: Demystifying Artificial Intelligence
3

Podcast: Stakeholder Expectations in the Evolving Healthcare Landscape

March 15, 2020/in Competency, Open Access, External Scientific Engagement, Elevate Podcasts, Customer Engagement & Scientific Comms, Medical Strategy & Launch Excellence/by Medical Affairs

Click a thumbnail below to listen to the episode. 

     

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

CLICK HERE to subscribe to the Elevate Podcast Channel on Apple iTunes.

https://medicalaffairs.org/wp-content/uploads/2020/04/3.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-03-15 14:33:372023-11-13 10:25:40Podcast: Stakeholder Expectations in the Evolving Healthcare Landscape
5

Podcast: The Dynamic World of Field Medical: Are you a driver or passenger?

February 28, 2020/in Competency, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Podcasts, Field Medical/by Medical Affairs

Click a thumbnail below to listen to the episode. 

 

       

 

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CLICK HERE to subscribe to the Elevate Podcast Channel on Apple iTunes.

https://medicalaffairs.org/wp-content/uploads/2020/04/5.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2020-02-28 19:01:252023-11-13 10:26:49Podcast: The Dynamic World of Field Medical: Are you a driver or passenger?
Will Customer Experiences Shape The Future Of Medical Affairs?

Will Customer Experiences Shape The Future Of Medical Affairs?

November 6, 2019/in MAPS Members Only, Competency, On-Demand Webinars & Town Halls, External Scientific Engagement, Customer Engagement & Scientific Comms, Content Hub, Medical Communications/by Medical Affairs

At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences

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https://medicalaffairs.org/wp-content/uploads/2021/04/On-Demand-Webinar-Featured-Images-18.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2019-11-06 10:00:092024-03-06 11:20:57Will Customer Experiences Shape The Future Of Medical Affairs?
Understanding AI And ML And Potential Applications For Medical Affairs

Understanding AI and ML And Potential Applications For Medical Affairs

September 5, 2019/in Competency, MAPS Members Only, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, SEARCH BY TYPE/by Medical Affairs

This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.

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https://medicalaffairs.org/wp-content/uploads/2021/04/On-Demand-Webinar-Featured-Images-23.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2019-09-05 10:00:162024-03-06 11:23:46Understanding AI and ML And Potential Applications For Medical Affairs
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