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Behavioral Science: The Missing Link in Medical Education

January 24, 2025/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.

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https://medicalaffairs.org/wp-content/uploads/2025/01/Jan22-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 15:26:432025-07-03 15:04:16Behavioral Science: The Missing Link in Medical Education

Standards & Guidance: Medical Education of External Stakeholders

January 9, 2025/in ACCESS, MAPS Members Only, Standards & Guidance, Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content Hub, Featured/by [email protected]
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https://medicalaffairs.org/wp-content/uploads/2025/01/externaleducation-1.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-01-09 11:29:292025-06-05 13:16:44Standards & Guidance: Medical Education of External Stakeholders

Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study

December 19, 2024/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

Experts from Wiley discuss a strategy-driven approach to Medical Education, powered by timely, credible information delivered in multiple formats.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Podcasts-wiley-optimize-your-medical.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-12-19 06:59:212025-07-09 13:57:42Optimize your Medical Education Strategy: Insights from Wiley’s 2024 HCPs’ Information Seeking Behavior Study
CME Providers Featured

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

July 24, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Medical Education of External Stakeholders, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Innovate Articles, Content Hub/by [email protected]

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/07/CME-Providers-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-24 09:20:042024-09-18 07:16:33From Education to ROE and Future Programming, CME Providers Are Doing More with Data
External Education 2030 Featured

The Future of External Education 2030

June 6, 2024/in Competency, Medical Education of External Stakeholders, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Travis Hege
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https://medicalaffairs.org/wp-content/uploads/2024/06/External-Education-2030-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-06-06 12:19:372025-06-17 15:42:59The Future of External Education 2030

Integrating Omnichannel Engagement (OCE) With Company-Led Education

April 16, 2024/in Competency, Medical Education of External Stakeholders, External Education, Content Hub, E-Learning Courses/by Jalene Kaiser

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

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https://medicalaffairs.org/wp-content/uploads/2024/04/Integrating-Omnichannel-1.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-04-16 11:45:222024-06-07 07:54:43Integrating Omnichannel Engagement (OCE) With Company-Led Education

Emerging Trends in Continuing Medical Education (CME)

April 16, 2024/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Podcasts/by [email protected]

In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.

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https://medicalaffairs.org/wp-content/uploads/2024/04/podcasts-wiley-emerging-trends.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-04-16 07:42:302025-07-09 14:20:17Emerging Trends in Continuing Medical Education (CME)
Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

September 13, 2023/in MAPS Members Only, ACCESS, SEARCH BY TOPIC, Medical Education of External Stakeholders, SEARCH BY TYPE, Webinars, External Education, Foundational (Intro Level), Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this on-demand webinar, experts from Alliance and G.A.M.E. discuss future-ready Medical Education.

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https://medicalaffairs.org/wp-content/uploads/2023/09/On-Demand-WordPress-EE-Webinar-091323.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-13 14:32:112024-04-12 12:50:26Elevating Medical Education: Fireside Chat with G.A.M.E. and the Alliance Experts

Introduction to External Education (EE)

December 14, 2022/in Competency, Medical Education of External Stakeholders, Customer Engagement & Scientific Comms, Content Hub, E-Learning Courses/by Jalene Kaiser

Introduction to external Education eLearning Course

Free to Members and Non-Members

If you are new to Medical Affairs, just getting started in developing your skills in medical education, or want a quick refresher, sign up for this e-learning module which provides an introduction and overview of all the different types of industry approaches to External Education (EE). The course will help you:

  • Plan and implement different types of EE while adhering to regulations and compliance restrictions
  • Strategically incorporate EE into your medical plan in a way that can bring value to all stakeholders
  • Increase the efficiency and quality of your EE deliverables in order to impact healthcare professionals and their patients

Learning activities/assessments: eLearning self-paced module with knowledge checks and a brief posttest

Approximate time to complete the activity: 30 minutes

Prerequisites: None

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

Learning Objectives:

At the conclusion of this online learning activity, participants should be able to:

  • Define External Education and identify the key differences between CPD from CME
  • Distinguish and contrast the types of commercially and medically-led education
  • Summarize several approaches to industry external education and identify examples of these events
  • Identify key requirements for delivering high-quality External Education
  • Select the four main components of the External Education planning and execution process

Activity Developers:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

  • Content Developer: Ivan Desviat, Director Global Medical Education Excellence, Abbvie
  • Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer
  • Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
  • Content Developer: Patricia Jassak, Director, IME and Medical Affairs, Astellas
  • Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz
https://medicalaffairs.org/wp-content/uploads/2022/12/intro-to-EE-Elearning.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2022-12-14 10:27:312023-11-13 07:56:38Introduction to External Education (EE)

Independent Medical Education (IME)

December 14, 2022/in Competency, Medical Education of External Stakeholders, Customer Engagement & Scientific Comms, Content Hub, E-Learning Courses/by Jalene Kaiser

Independent Medical Education eLearning Course

FAWG Group: External Education

Member: Free

Non-Member: 135$

Interested in broadening your understanding of the different types of External Education in the spirit of omnichannel engagement, and more specifically in Independent Medical Education? Designed Specifically for Medical Affairs professionals working in the Independent Medical Education (IME) function, as well as, other MA Professionals involved in External Education (EE), This course:

  • Articulates the definition and principles of IME
  • Explains how to comply with global regulations and company policies on IME
  • Equips learners on incorporating IME into a Medical Affairs strategy
  • Leads participants in the grant process from pre-submission to review and decision-making; and
  • Demonstrates and applies an outcomes framework that informs planning and grant decision-making

The one-hour course will assist organizations to not only understand the breadth and depth of IME but also plan for upskilling their team as needed and enhance collaboration with other Medical Affairs and cross-functional partners to leverage synergies.

Learning activities/assessments: eLearning self-paced module, knowledge checks, and brief posttest (moderate difficulty)

Approximate time to complete the activity: 60 minutes

Prerequisites: The eLearning module “Introduction to External Education” is highly recommended.

Audience: Beginner to Intermediate; For any Independent Medical Education (IME) and/or Medical Affairs professionals involved in External Education

At the conclusion of this online learning activity, participants should be able to:

  • Articulate the definition and principles of IME
  • Comply with global Regulations and company policies on IME
  • Incorporate IME into a Medical Affairs strategy
  • Appropriately participate in the grant process from pre-submission to review and decision-making; and
  • Recognize how an outcome framework informs planning and grant decision-making

ACTIVITY DEVELOPERS:

MAPS is appreciative of the following MAPS members and other individuals who were instrumental in creating the course content.

  • Content Developer: Kimberly Braithwaite, Manager, Global Medical Education & Academic Organization Relations, EMD Serono
  • Content Developer: Sarah Funderburk, SVP, Senior Medical Strategy Director, Caudex
  • Content Developer: Patricia Jassak, Director, IME, and External Medical Affairs, Astellas
  • Content Developer: Pamela Mason, Sr. Director, Medical; Education Grant’s office, AstraZeneca
  • Content Developer: Kirtida Pandya, Executive Director, Medical Services and Operations, Sandoz
  • Content Developer: Jacqueline Waldrop, Sr. Director, Global Medical Grants, Pfizer
https://medicalaffairs.org/wp-content/uploads/2022/12/IndependentME-IME-eLearning.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2022-12-14 10:15:002023-11-13 07:56:49Independent Medical Education (IME)
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