Mastering Cross-Functional Collaboration for Launch Success
In this On-Demand webinar, we will provide attendees with perspectives on these important questions from industry leaders across functions, including Commercial, Marketing, Market Access and R&D, and practical advice on how to master the art of collaboration to improve cohesion for collective success.
Effectively Introducing New Medical Affairs Capability in the Age of Transformation
In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.
Generative AI Application in MLR: Outcomes and Learnings
In this On-Demand webinar, you will discover how to view a demo on the use of GenAI in data fact validation, learn key lessons in implementing GenAI-based medical and regulatory checks, explore how to address potential gaps and identify opportunities to scale.
Leveraging AI for Insights Management and Analysis in Medical Affairs
In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.
PXM & the Evolution of Digital Patient Engagement
In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange
In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.
How pre-launch scientific activities are associated with launch success
Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.
2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs
MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.