The Changing Landscape of Journal Performance Measurement
/in Strategy, ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke TraegerTake advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.
Share of Voice: Accurate measurement in a digital age
/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Business Intelligence & Analytics, Marketing & Sales Fundamentals, Value & Impact, Innovate Articles, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria GiordanoShare of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.