Putting the Patient Perspective into Company-Sponsored Medical Publications

Putting the Patient Perspective into Company-Sponsored Medical Publications

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Objectives:

Evidence is emerging to demonstrate the value of patient engagement throughout the medicine development lifecycle. Consequently, many pharmaceutical companies are adopting more patient‑centric approaches and a range of tools are available to support this. There are many case studies highlighting effective patient involvement in clinical trial design, or in the development of patient education materials – but we rarely see patient involvement in company-sponsored medical publications.

Patients have valuable and unique insights into key areas such as the lived experience, treatment journeys, and unmet needs. Their perspectives should be captured to strengthen the peer-reviewed medical literature. In this session we will highlight the opportunities for patients to become authors and review some of the tools and training available to support them. Using a recent case study, we will show how patients can and do add value as co-authors of company-sponsored publications.

  • • Discuss the value of patient perspectives in company-sponsored medical publications
  • • Understand the opportunities for, and the barriers to patient authorship
  • • Highlight some of the tools and training available to empower patients to become authors
  • • Debate the best approach to patient co-authorship of company-sponsored publications using a recent case study

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From Data to Action: Closing the Medical Affairs Insight Gap

From Data to Action: Closing the Medical Affairs Insight Gap

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From Data to Action: Closing the Medical Affairs Insight Gap

Objectives:

Medical Affairs teams make decisions based on expert insight from physicians, patients, payers, and internal stakeholders. By gathering data point observations and progressing from information to knowledge, Medical Affairs can use these insights to inform strategy. But if this process breaks down along the way – by choosing the wrong experts, or failing to engage them effectively – Medical Affairs teams can suffer from the insight gap, a costly and risky problem.

In this webinar, you’ll learn:

  • • How to identify and close the insight gap
  • • The difference between data and insights, and how to strengthen the progression from one to the other
  • • How the insight gap impacts various roles and responsibilities within Medical Affairs

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A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

A Step-by-Step Guide to Maximizing Your Medical Affairs Social Media Presence

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Objectives:

This webinar describes key steps and considerations for creating a successful social media presence for your Medical Affairs team. First, it is important to conduct a landscape analysis to determine how your competitors use social media and how your target audience interacts with content. It is also critical to create a project plan that defines the communications framework, editorial calendar, standard responses, and funnels for content creation. Challenges that arise during this process, such as navigating compliance considerations, may present major hurdles. Additionally, we will discuss how to assess the success of social media communications against objectives by utilizing metrics to help plan for future changes or expansion. Key medical audiences are increasingly using social media as a source for clinical information. By creating a strategic framework for the use of social media, Medical Affairs teams can leverage this emerging opportunity to increase the visibility of key data.

This webinar will:

  • • Provide best practices for Twitter engagement
  • • Share insight into the process for building a social media project plan
  • • Help identify any compliance or practical challenges associated with social media metrics

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Measuring Medical Impact in Real-Time

Measuring Medical Impact in Real-Time

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Objectives:

In this webinar, we will

  • • Share a real-world example of using data and technology to measure medical impact in real-time.
  • • Discuss inherent biases of current approaches of measuring medical value and suggest ways to mitigate undesirable outcomes that arise from these biases.
  • • Highlight the challenges that exist in implementing and scaling a data-driven solution in Medical Affairs and share best practices to accelerate your journey.

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What is the Insights gap and why should you care

What is the Insights gap and why should you care?

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In this discussion sponsored by Within3, learn how Medical Affairs teams can achieve clarity, improve business function, and reduce risk with a holistic, technology-enabled approach.

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Bringing Evidence to Life: Common Challenges and Solutions for Scientific Communications Platforms

Bringing Evidence to Life: Common Challenges and Solutions for Scientific Communications Platforms

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Objectives:

After this webinar, you will:

  • • Appreciate the value of an effective and well-utilized Scientific Communications Platform (or SCP)
  • • Understand the potential pitfalls of developing an effective SCP
  • • Be armed with strategies to mitigate common challenges encountered during SCP development and dissemination

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