Partner Circle Archives - Medical Affairs Professional Society

MAPS UK/Ireland Chapter Event: Tackling field Medical Hot Topics

August 6, 2024/in Partner Circle, Chapters, Chapter: United Kingdom, Uncategorized/by Jalene Kaiser

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An exciting virtual event hosted by the UK/Ireland Chapter, generating deeper discussions on the hottest topics shaping the future of Field Medical today. This dynamic online session is designed for medical professionals looking to stay at the forefront of the industry. Engage with top experts, uncover cutting-edge insights and tackle pressing challenges in real-time discussions. Enhance your knowledge, network with peers and discover innovative solutions—all from the comfort of your home or office.

Upon registering, you can also request a Hot Topic you would like to see discussed in the session!

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Sharpen Communication Strategies at Speed: Can We Unlock the New Insights From “Alternative Metrics”?

July 9, 2024/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, Business Knowledge, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Partner Circle Publications, Interviews & Opinions, Medical Communications/by Luke Traeger

Digital Science held a roundtable discussion with Medical Affairs leaders in Madrid in May 2024 on the topic of scientific communications strategies assessment and their success measurements for multiple stakeholders.

The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare

June 25, 2024/in ACCESS, Healthcare Systems & Trends, Partner Circle, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Business Knowledge, Compliance, Innovate Articles, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, Partner Circle Publications, Insights Process, Interviews & Opinions, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.

Share of Voice: Accurate measurement in a digital age

June 12, 2024/in ACCESS, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Maria Giordano

Share of Voice used to be a numbers game to increase sales and market share. But with the advent of the digital age, Share of Voice has come to mean more than just numbers.

Measure, Master, Move: An Ecosystem Approach to Engaging KOLs Beyond the Clinic

June 6, 2024/in Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Open Access, Business Knowledge, Communication Skills, Marketing & Sales Fundamentals, Leadership & Management, Partner Circle Publications, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Drawing on insights from a roundtable of industry leaders convened by Klick at the recent MAPS conference, let’s look at how viewing the KOL holistically can lead to new avenues of engagement and more multifaceted relationships.

Bridging the gap: How medical affairs is reshaping the future of clinical and commercial success

May 29, 2024/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, Innovate Articles, Open Access, SEARCH BY TYPE, Content Hub, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Addressing the critical importance of integrating robust scientific understanding into the commercial journey, pinpointing the need for medical affairs to take the helm in defining and communicating the commercial value of healthcare innovations.

Generating better outcomes for patients through strategic planning

May 29, 2024/in ACCESS, SEARCH BY TOPIC, Open Access, Innovate Articles, Open Access, SEARCH BY TYPE, Content Hub, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

From the choice of where to publish to the assessment of impact, every decision holds weight in medical research publication. And yet, the metrics that have been traditionally used to guide these decisions offer only a partial view. The result: a hit-or-miss situation when it comes to reaching the target audience—healthcare professionals (HCPs) and patients. Can a data-driven approach that incorporates both traditional and the newer alternative metrics hold the key to improved publication planning, impact and thereby better patient outcomes?

The Top Trends Driving Agility in Commercial Compliance

April 9, 2024/in ACCESS, SEARCH BY TOPIC, Open Access, Compliance, White Papers, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

The more the industry evolves, the more compliance teams need to keep pace with this change. The good news is there are 6 actionable steps you can make to stay ahead of the dynamic pressure.

Omnichannel integration in Medical Affairs: from aspiration to reality

March 18, 2024/in ACCESS, Partner Circle, SEARCH BY TOPIC, Innovate Articles, Open Access, SEARCH BY TYPE, Content HUB Featured, Partner Circle Publications, Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Omnichannel communication is the strategy of integrating various communication channels, both digital and non-digital, and joining multiple communication touchpoints to provide a seamless, personalized experience, and unified identity across all channels, devices, and touchpoints: the customer (namely HCPs and patients), rather than the product, is at the center.

Amica Scientific

January 25, 2024/in Partner Circle, Medical Communications, Executive Partners, Uncategorized/by Luke Traeger

Amica Scientific is a strategic medical and patient engagement agency grounded in the power of friendship, purpose and collaboration, encapsulated by our strapline ‘Inspired Engagement’.

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