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Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

April 30, 2025/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Position Papers/White Papers, Partner Circle, SEARCH BY TYPE, Value & Impact, Content Hub, Partner Circle Publications/by Jalene Kaiser
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https://medicalaffairs.org/wp-content/uploads/2025/04/whitepaper_Veeva-scaled.png 973 2560 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 17:31:232025-06-06 09:37:23Measuring the Impact of Medical Affairs – Part 3: Assessing and Measuring Valuable Relationships

Digital Opinion Leaders and HCP Influence Mapping

April 30, 2025/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Innovate Articles, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Adnexi-2025.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-30 10:39:252025-05-30 13:38:36Digital Opinion Leaders and HCP Influence Mapping
Innovate Roundtable - Optimizing Launch Insights Strategy

Optimizing launch insights strategy

April 17, 2025/in Competency, Strategy, Overview & Vision, Innovate Articles, Partner Circle Publications/by Jalene Kaiser

Pharma launch plans often overlook a critical driver of success: a formal insights strategy.

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https://medicalaffairs.org/wp-content/uploads/2025/04/Innovate-Roundtable-Optimizing-Launch-Insights.png 482 1268 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-04-17 12:24:522025-05-16 13:55:25Optimizing launch insights strategy

Redefining Medical Affairs Strategy with Data

March 20, 2025/in Competency, Strategy, ACCESS, Overview & Vision, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Innovate Articles, Featured, Partner Circle Publications, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Johnson & Johnson’s Medical Affairs team is transforming strategy with data-driven insights, moving beyond traditional approaches to identify key opinion leaders, improve advisory board diversity, and enhance patient journey mapping. With H1’s analytics, they are shifting from quantity to quality in engagements, advancing health equity, and leveraging AI for smarter decision-making.

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https://medicalaffairs.org/wp-content/uploads/2025/03/H1-article-March-2025.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-03-20 11:08:512025-04-24 17:44:59Redefining Medical Affairs Strategy with Data

Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

February 21, 2025/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we will share how to realize the potential of insights starts with a focus on strategy

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https://medicalaffairs.org/wp-content/uploads/2025/02/eCademy-Course-no-date.png 562 1479 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-21 08:44:312025-03-03 15:28:57Insights Forum: Realizing the Potential of Insights Starts with a Focus on Strategy

Digitizing Your SCP: A Modular Approach to Medical Content

February 18, 2025/in Open Access, Innovate Articles, Content HUB Featured, Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE/by Luke Traeger

Medical content is different from promotional content – it’s all about clinical data, real-world evidence, and scientific narratives. So, as you adopt a modular strategy for your medical content, why use a promotional approach?

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https://medicalaffairs.org/wp-content/uploads/2023/04/Veeva-article-Feb-2025.png 602 1584 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2025-02-18 15:13:512025-04-30 16:05:54Digitizing Your SCP: A Modular Approach to Medical Content

Insights Forum: Omnichannel insights- Driving engagement strategy

December 6, 2024/in Partner Circle, Insights, SEARCH BY TYPE, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this forum, we will share traditional medical insights with the innovative world of omnichannel strategies.

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https://medicalaffairs.org/wp-content/uploads/2024/12/Insights_ondemand.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-06 14:17:292025-03-03 15:30:05Insights Forum: Omnichannel insights- Driving engagement strategy

Creating Cohesive Field Medical Strategies with Advanced Data Insights

December 1, 2024/in Competency, Strategy, Insights, Partner Circle Publications/by Luke Traeger

This article explores how Sumitomo Pharma America (SMPA) leveraged H1’s advanced data capabilities to integrate diverse insights, enhance field medical strategies, and foster cross-functional collaboration across therapeutic areas.

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https://medicalaffairs.org/wp-content/uploads/2024/11/H1-Sponsored-Innovate-Dec-2024.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-12-01 15:59:412025-01-23 10:19:25Creating Cohesive Field Medical Strategies with Advanced Data Insights

The Changing Landscape of Journal Performance Measurement

October 24, 2024/in ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Business Knowledge, Business Intelligence & Analytics, Value & Impact, Marketing & Sales Fundamentals, Content Hub, Content HUB Featured, Partner Circle Publications, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Luke Traeger

Take advantage of alternative impact metrics that better reflect the multidimensional nature of today’s research dissemination and consumption.

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https://medicalaffairs.org/wp-content/uploads/2024/10/Altmetric-Whitepaper.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-24 13:44:142024-12-03 14:27:15The Changing Landscape of Journal Performance Measurement

Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness

October 23, 2024/in ACCESS, Partner Circle, Open Access, SEARCH BY TOPIC, Position Papers/White Papers, Career Development, Talent Development, SEARCH BY TYPE, Leadership & Management, Content Hub, Leadership & Management Skills, Partner Circle Publications/by Luke Traeger
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https://medicalaffairs.org/wp-content/uploads/2024/10/Veeva-Whitepaper-Cover-Image.png 321 845 Luke Traeger https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Luke Traeger2024-10-23 09:58:442025-06-06 09:37:19Measuring the Impact of Medical Affairs – Part 2: Building a strong foundation of operational effectiveness
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