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Leveraging AI for Insights Management and Analysis in Medical Affairs

February 14, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.

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https://medicalaffairs.org/wp-content/uploads/2025/02/jan31-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-14 17:12:192025-08-18 12:43:42Leveraging AI for Insights Management and Analysis in Medical Affairs

PXM & the Evolution of Digital Patient Engagement

February 4, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.

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https://medicalaffairs.org/wp-content/uploads/2025/02/January29-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-02-04 11:31:572025-08-15 18:27:42PXM & the Evolution of Digital Patient Engagement

Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow

January 24, 2025/in Competency, Strategy, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene Kaiser

In this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.

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https://medicalaffairs.org/wp-content/uploads/2025/01/january24-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 16:19:072025-08-15 18:24:05Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow

Behavioral Science: The Missing Link in Medical Education

January 24, 2025/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.

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https://medicalaffairs.org/wp-content/uploads/2025/01/Jan22-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-24 15:26:432025-08-15 18:18:51Behavioral Science: The Missing Link in Medical Education

Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

January 21, 2025/in Competency, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities/by Jalene Kaiser

In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.

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https://medicalaffairs.org/wp-content/uploads/2025/01/jan17-pcm.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-21 17:16:152025-08-15 18:15:07Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange

Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied

January 16, 2025/in Competency, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, Webinars, SEARCH BY TYPE/by Jalene Kaiser

In this webinar, we delve into the groundbreaking partnership between OM1 and Exact Sciences in the Falcon Registry Real-World Evidence (RWE) study.

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https://medicalaffairs.org/wp-content/uploads/2025/01/january10-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2025-01-16 14:25:442025-08-15 18:09:06Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied

Keeping it Real: Patient Engagement in Evidence Generation

November 20, 2024/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Patient Centricity, Webinars/by Jalene Kaiser

In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.

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https://medicalaffairs.org/wp-content/uploads/2024/11/Nob20-webinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-11-20 14:33:452025-08-15 18:03:22Keeping it Real: Patient Engagement in Evidence Generation

Measuring the Impact of Medical Affairs: A data-driven modular approach

October 15, 2024/in Competency, Strategy, SEARCH BY TYPE, Webinars, Value & Impact/by Jalene Kaiser

In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.

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https://medicalaffairs.org/wp-content/uploads/2024/10/oct11-Webinar-PCM.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-10-15 14:26:142025-08-15 17:57:50Measuring the Impact of Medical Affairs: A data-driven modular approach

Leveraging diverse data sources for more impactful insights analysis

September 24, 2024/in Competency, Strategy, Insights, SEARCH BY TYPE, Webinars/by Jalene Kaiser

The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.

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https://medicalaffairs.org/wp-content/uploads/2024/09/Sept20-Webinar-PC.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-24 11:21:172025-08-15 17:50:19Leveraging diverse data sources for more impactful insights analysis

Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us

August 13, 2024/in Competency, Integrated Scientific Comms Plan & Pubs, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms/by Jalene Kaiser

The objective is to illustrate how the strategic incorporation of interactive tools, visualization, and personalization of content can elevate the communication of medical and scientific information making it more accessible, engaging, and meaningful for diverse audiences.

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https://medicalaffairs.org/wp-content/uploads/2023/04/August-13-pcmwebinar.png 642 1690 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-08-13 12:07:532025-08-15 17:44:19Applying Data Visualization, Storytelling, and Interactivity in Medical Affairs: What Journalism Can Teach Us
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