SEARCH BY TYPE Archives - Page 20 of 33 - Medical Affairs Professional Society

Digital Analytics and Social Media in External Education – Where to start and what’s possible?

September 22, 2021/in ACCESS, MAPS Members Only, Competency, Medical Education of External Stakeholders, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, External Education, Content Hub, Insights Process, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

In this webinar, we will discuss how to:

• Leverage the digital domain to uncover external education unmet needs and gaps
• Identify digital opinion leaders for potential external education delivery
• Understand the opportunities that digital analytics can provide your team
• Plan company-led education via Facebook and LinkedIn to reach a wide audience of healthcare professionals, patients, and general consumers of healthcare information
• Experience an example of how accredited Independent Medical Education is being innovatively delivered via Twitter with meaningful outcomes
• Implement an omni-channel presence to extend a wider net and meet people where they are
• Explore how education delivered via digital formats can lead to behavior change

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non registrational evidence medical affairs

How the Use of non-Registrational Evidence by Medical Affairs Improves Patient Outcomes

September 21, 2021/in ACCESS, Competency, Open Access, Evidence Generation, Innovative Evidence Generation, Evidence Generation, White Papers, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Strategy & Launch Excellence/by Medical Affairs

This paper discusses the sources and uses of non-registrational evidence and describes why Medical Affairs is positioned to lead and own the nRE Strategic Plan.

Beyond Content: HCP Communication Preferences in the Virtual Era

September 15, 2021/in ACCESS, MAPS Members Only, Competency, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, External Education, Content Hub, Medical Communications, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

Objectives:

With the evolution of technology and increasing digital literacy – further accelerated by the Covid-19 pandemic – the way HCPs consume content has evolved. During this webinar, a panel of three thought leaders in Medical Communications and Content Strategy will discuss how insights into HCP communication preferences can support the development of your digital engagement strategy and tactics.

• Understand why it is crucial to think beyond the content itself and consider HCP preferences for content consumption

• Learn how to gather HCP insights and preferences that can inform the delivery strategy for your content

• Review examples of HCP content consumption insights that shaped content delivery

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Surprising Lessons for Medical Presenters from the Acropolis

September 9, 2021/in ACCESS, Competency, Innovate Articles, Open Access, Communication Skills, Leadership & Management, Content Hub, Leadership & Management Skills, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Near the end of Jill Donahue’s family trip to Greece, an unlicensed tour guide, Charis, showed what communication mastery looks like.

Meet the Authors – Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS

September 1, 2021/in ACCESS, Competency, Open Access, SEARCH BY TYPE, Open Access, SEARCH BY TYPE, External Scientific Engagement, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Objectives:

• What is an MSL or field medical ?
• How are these roles different from traditional field roles ?
• What does the future look like ?
• How did COVID change things ?
• What gaps remain for these roles ?
• How really do we measure outcomes at a patient level ?

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Field Medical External Stakeholders: Partnering for Today and Tomorrow. Episode 1 - Medical Communication Agencies

Field Medical External Stakeholders: Episode 1 – Medical Communication Agencies

August 30, 2021/in ACCESS, Competency, Open Access, External Scientific Engagement, Customer Engagement & Scientific Comms, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This MAPS podcast details potential areas for compliant collaboration by MSLs with key external partners.

How MyHealthTeams Cofounder and CEO, Eric Peacock, Brings a Patient-Centric Perspective to Medical Affairs

August 25, 2021/in ACCESS, Competency, Innovate Articles, Open Access, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

MAPS speaks with MyHealthTeams Cofounder and CEO, Eric Peacock, about how health communities can help the biopharmaceutical industry develop new products that truly make a difference in patients’ lives.

The Art and Science of Journal Selection

August 24, 2021/in ACCESS, Competency, Integrated Scientific Comms Plan & Pubs, Elevate Magazine, Open Access, Customer Engagement & Scientific Comms, Content Hub, Content HUB Featured, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This paper addresses the complexities of prioritizing contemporary journal offerings to accomplish article objectives and overall publication planning goals.

Jonkman Neuroscience Success Medical Affairts

The Neuroscience of Success in Medical Affairs

August 23, 2021/in ACCESS, Competency, Career Development, Innovate Articles, Open Access, Talent Development, Leadership & Management, Content Hub, Leadership & Management Skills, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This article explores the neuroscience of success and how a different, more thought-out approach to our behavior in the workplace can lead to higher chances of career success in the long run.

Podcast Episodes 1-18: Field Medical Stakeholders

August 20, 2021/in ACCESS, Open Access, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Episodes 1-18 of the MAPS Field Medical Focus Area Working Group podcast series, “Field Medical Stakeholders: Partnering for Today and Tomorrow”

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