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Gustavo Kesselring Announcement

MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

October 19, 2023/in SEARCH BY TYPE, MAPS News & Updates/by Travis Hege

Kesselring will work with the MAPS Professional Development Committee to assist with the creation of courses supporting 7 Medical Affairs competency certification tracks identified in the MAPS 5-year strategic plan. 

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https://medicalaffairs.org/wp-content/uploads/2023/10/Gustavo-Kesselring-Announcement.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2023-10-19 14:38:512025-06-20 13:11:43MAPS Appoints Dr. Gustavo Kesselring as Senior Advisor for Professional Development

Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

October 18, 2023/in Competency, SEARCH BY TYPE, Evidence Generation, Innovative Evidence Generation, Webinars/by [email protected]

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Oct18-webinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-18 11:13:052025-07-02 09:43:48Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data

How To: Compliance Partnership for Novel Channel Launches

October 16, 2023/in Competency, Governance, Compliance & Risk Management Fundamentals, Partner Circle, SEARCH BY TYPE, Webinars, Medical Governance & Compliance, Partner Circle Publications/by [email protected]

This on-demand webinar focuses on practical ways to optimize your partnerships with compliance to ensure successful approval and launch of novel channels.

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https://medicalaffairs.org/wp-content/uploads/2023/10/October16-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-16 10:13:292025-07-25 15:33:21How To: Compliance Partnership for Novel Channel Launches

Identifying and Addressing “Pain Points” in the Insights Management Process

October 10, 2023/in Competency, Strategy, Insights, SEARCH BY TYPE, Open Access, White Papers, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.

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https://medicalaffairs.org/wp-content/uploads/2023/10/WITHIN3_IDENTIFYING-scaled.png 973 2560 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-10 22:05:352025-07-18 13:17:57Identifying and Addressing “Pain Points” in the Insights Management Process

Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

October 6, 2023/in Competency, Partner Circle, SEARCH BY TYPE, Webinars, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Partner Circle Publications/by [email protected]

In this on-demand webinar, experts discuss how to understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now.

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https://medicalaffairs.org/wp-content/uploads/2023/10/October-6-pcmwebinar.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-10-06 15:50:292025-07-25 15:35:03Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques

Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

October 5, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles/by Maria Giordano

The combined impact of treatment complexity and data availability highlights the value of Medical Affairs departments that have the capability to make clinical sense of new disruptive drugs, devices, real-time monitoring and diagnostics. Here, the MAPS Executive Consortium describes how.

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https://medicalaffairs.org/wp-content/uploads/2023/10/Executive-Vision-Digital-Health-Technologies.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-10-05 11:06:352025-07-15 14:41:16Executive Vision: The Role of Medical Affairs in Demonstrating the Value of Digital Health Technologies

White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

September 27, 2023/in Competency, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This paper provides a vision describing how Gen AI technologies will reshape the possibilities and practice of Medical Affairs related to the four functional pillars of Strategy & Leadership, Evidence & Insights Generation, Evidence & Insights Communication, and Engagement & Partnerships.

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https://medicalaffairs.org/wp-content/uploads/2023/04/White-Paper-Vision-for-Generative-Artificial-Intelligence-in-Medical-Affairs.png 642 1690 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-27 17:47:462025-07-17 14:00:08White Paper: Vision for Generative Artificial Intelligence in Medical Affairs

GenAI in Medical Affairs: Use Cases

September 27, 2023/in ACCESS, Open Access, Partner Circle, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Innovate Articles, Content Hub, Partner Circle Publications/by Maria Giordano

Thank you MAPS Partner Circle members for sharing use cases that bring to life MAPS’ Vision for Generative Artificial Intelligence in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/09/Use-Case-Series-cover-Innovate-Images.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-27 16:34:092025-07-25 16:15:10GenAI in Medical Affairs: Use Cases

Digital First Scientific Communications – Generative AI: Changing the future of MedComms

September 26, 2023/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Podcasts/by [email protected]

In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical,  a well-regarded expert in data analytics and augmented intelligence. 

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https://medicalaffairs.org/wp-content/uploads/2023/09/Digital-First-Changing.png 642 1690 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-09-26 13:32:362025-07-10 09:25:47Digital First Scientific Communications – Generative AI: Changing the future of MedComms

Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts

September 21, 2023/in Partner Circle, SEARCH BY TYPE, Innovate Articles, Partner Circle Publications/by Maria Giordano

This article summarizes CRA’s roundtable discussion with Medical Affairs leaders in Lisbon, which focused on transitioning Medical Affairs to a function that is co-leading strategically the clinical development and commercialization efforts.

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https://medicalaffairs.org/wp-content/uploads/2023/09/37.png 228 600 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-09-21 10:18:182025-07-25 16:15:20Roundtable: Transitioning Medical Affairs to Strategically Co-lead Clinical Development and Commercialization Efforts
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