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Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

May 28, 2024/in Healthcare Systems & Trends, ACCESS, Competency, Open Access, SEARCH BY TOPIC, Business Knowledge, SEARCH BY TYPE, Open Access, Elevate Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we explore the origins of negative opinions of the pharmaceutical industry, and whether a for-profit model can support both innovation and the society’s best interests.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Atkinson-Book.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-28 06:01:572024-06-28 07:19:58Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths
Modernizing Scientific Storytelling for Deeper Field Medical Engagement

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

May 21, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Open Access, SEARCH BY TYPE, External Scientific Engagement, Elevate Podcasts, Customer Engagement & Scientific Comms, Field Medical, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we ask what is the ONE thing a company must implement in their transformation from the 40-slide deck to modern scientific storytelling.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Podcast-WordPress-Alucio-051724.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-05-21 07:22:102024-06-28 07:15:32Modernizing Scientific Storytelling for Deeper Field Medical Engagement
Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

February 20, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Digital Trends & Opportunities, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.

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https://medicalaffairs.org/wp-content/uploads/2024/01/Podcast-WordPress-OPEN-Health-011624-1.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-02-20 10:10:552024-09-18 07:30:09Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs
MAPS Medical Affairs Textbook Featured

BOOK RELEASE: MAPS Medical Affairs Textbook

January 26, 2024/in Competency, ACCESS, Strategy, Overview & Vision, Open Access, SEARCH BY TOPIC, Career Development, Compliance, SEARCH BY TYPE, Digital, Evidence Generation, External Education, MAPS News & Updates, Field Medical, Content Hub, Foundational (Intro Level), Insights Process, Interviews & Opinions, Leadership & Management Skills, Med Tech, Medical Communications, Medical Info, Medical Operations, Medical Strategy & Launch Excellence, Pt Centricity, Rare Disease/by Travis Hege

MEDICAL AFFAIRS: The Roles, Value and Practice of Medical Affairs in the Biopharmaceutical and Medical Technology Industries (Taylor & Francis, 2024)

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https://medicalaffairs.org/wp-content/uploads/2024/01/MAPS-Textbook-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-01-26 13:05:022025-04-22 13:50:12BOOK RELEASE: MAPS Medical Affairs Textbook
Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

Medical Affairs Mastery: Shaping the Future of MedTech with MAPS

November 29, 2023/in ACCESS, MAPS Members Only, Competency, Strategy, Overview & Vision, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Join the MAPS Med Tech FAWG as they discuss “Medical Affairs Mastery: Shaping the Future of MedTech with MAPS”!

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https://medicalaffairs.org/wp-content/uploads/2023/11/On-Demand-WordPress-MedTech-Webinar-112923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-29 16:28:562024-04-12 13:57:23Medical Affairs Mastery: Shaping the Future of MedTech with MAPS
Leveraging AI for Medical Affairs

Leveraging AI for Medical Affairs

November 14, 2023/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Elevate Podcasts, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, MAPS speaks with experts from Pfizer and Putnam Associates about the most exciting current uses of AI and also where we may be headed in the future.

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https://medicalaffairs.org/wp-content/uploads/2023/11/Podcast-WordPress-Putnam-111423.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-11-14 10:22:302023-12-07 18:31:57Leveraging AI for Medical Affairs
Medically Trained AI for Insights Generation and Communication

Medically Trained AI for Insights Generation and Communication

August 29, 2023/in Integrated Scientific Comms Plan & Pubs, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Elevate Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, MAPS speaks with experts from Virtual Science AI about how the word, “Generative,” has elevated the promise of AI.

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https://medicalaffairs.org/wp-content/uploads/2023/08/Podcast-WordPress-Virtual-Science-082923.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-08-29 11:23:012023-11-10 13:41:31Medically Trained AI for Insights Generation and Communication
How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

July 5, 2023/in ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Digital, Elevate Podcasts, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In this podcast, we explore best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.

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https://medicalaffairs.org/wp-content/uploads/2023/07/Podcast-WordPress-Evermed-070523.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-07-05 11:49:432023-07-05 11:52:52How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs
How ChatGPT Will Disrupt Medical Affairs

How ChatGPT Will Disrupt Medical Affairs

March 8, 2023/in ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Med Tech, Scientific & Technical Knowledge/by [email protected]

ChatGPT is disrupting content creation, from term papers to journal articles to online information mills and more. This webinar gathers three thought leaders at the cutting edge of this issue to vision how ChatGPT may augment or, at times, undermine the practice of Medical Affairs in areas such as Medical Information, Omnichannel engagement and more.

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https://medicalaffairs.org/wp-content/uploads/2023/03/On-Demand-WordPress-ChatGPT-Webinar-Data-030823.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2023-03-08 15:48:532024-04-11 14:56:34How ChatGPT Will Disrupt Medical Affairs
Cybersecurity and Its Importance for Medical Device Manufacturers: Part 2

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 2

February 28, 2022/in Competency, ACCESS, Open Access, Privacy & Patient (Organizations) Interactions, Elevate Podcasts, Medical Governance & Compliance, Content Hub, Med Tech, SEARCH BY TOPIC, SEARCH BY TYPE, Scientific & Technical Knowledge/by Medical Affairs

This podcast, part two of a two-part series, discusses practical tips on how to incorporate cybersecurity into your own practices and devices. 

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https://medicalaffairs.org/wp-content/uploads/2022/02/Cybersecurity-Episode-2-WordPress-Image.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-28 15:01:352023-11-13 08:45:43What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 2
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