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Omnichannel Insights – Driving Engagement Strategy
Medical Affairs gathers insights from both internal and external sources, disseminating them cross-functionally to support a range of applications, including evidence generation planning, content development, HCP engagement, customer targeting, and strategy development. This article highlights key learnings from the ‘Omnichannel Insights – Driving Engagement Strategy’ forum.
AI in Medical Insights: From Implementation to Impact in Medical Affairs
This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.
Driving Excellence: Measuring and Enhancing the Performance and Impact of Medical Affairs
This session will delve into maximizing Medical Affairs’ performance and strategic impact through effective metrics and innovative approaches.
The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare
The MAPS Puerto Rico Roundtable hosted by Real Chemistry in March 2024 discussed the integration of digital platforms, AI, and personalized content to enhance engagement with healthcare providers (HCPs). The panel emphasized the shift towards real-time, tailored information delivery and the importance of leveraging insights from both traditional and digital sources to support effective engagement strategies while ensuring compliance.
How Do Publications Find Their Audience?
This webinar explores how we can ensure best practices in journal selection and publication performance.
Demystifying Data in Medical Affairs Part 4: The Next Steps for You to Begin Using Data
This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.
Getting More from Every Engagement: Practical Applications for Generative AI to Augment Tried-and-True Techniques
In this on-demand webinar, experts discuss how to understand the difference between the theoretical potential of generative AI and real applications Medical Affairs can leverage now.
Harnessing the Potential of an Insights-Driven Medical Organization
This on-demand webinar challenges if it is worth pursuing the long-promised potential of insights, and how this might be re-imagined to build an insights-driven medical organization.
Rising Stars, Hidden Jewels and Unicorn KOLs – Can We Identify Them and Is It Useful?
In this podcast, two data specialists discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online.