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Altmetric Kardashian Featured

The Kardashian Effect: How Celebrity Culture Influences Research Trends

March 25, 2025/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Open Access, Evidence Generation, Innovative Evidence Generation, Digital, Podcasts, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In what is certainly a new high or a new low for this podcast, we explore how to calculate the “Kardashian Index” of your KOLs and scientific leaders.

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https://medicalaffairs.org/wp-content/uploads/2025/03/Altmetric-Kardashian-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2025-03-25 07:25:002025-04-08 10:46:12The Kardashian Effect: How Celebrity Culture Influences Research Trends
Artificial intelligence Use cases in Medical Information

Artificial Intelligence (AI) Use Cases in Medical Information

December 10, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Scientific & Technical Knowledge, Open Access, Open Access, Digital, Customer Engagement & Scientific Comms, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This series of the Elevate Podcast illuminates how AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. This podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

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https://medicalaffairs.org/wp-content/uploads/2024/12/AI_elevate-podcasts.png 883 2324 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-12-10 09:57:322024-12-10 10:01:35Artificial Intelligence (AI) Use Cases in Medical Information
AI Insights Forum Featured

AI in Medical Insights: From Implementation to Impact in Medical Affairs

November 20, 2024/in ACCESS, Competency, Strategy, Open Access, SEARCH BY TOPIC, Insights, Innovate Articles, SEARCH BY TYPE, Open Access, Digital, Content Hub, Insights Process, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This article based on the Oct 3, 2024 Insights FAWG Forum explores the potential for artificial intelligence (AI) to transform Medical Affairs, focusing on medical insights.

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https://medicalaffairs.org/wp-content/uploads/2024/11/AI-Insights-Forum-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 14:39:012024-11-21 11:07:42AI in Medical Insights: From Implementation to Impact in Medical Affairs

How pre-launch scientific activities are associated with launch success

November 20, 2024/in Competency, ACCESS, Strategy, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Launch Excellence, Digital, Podcasts, Field Medical, Content Hub, Medical Communications, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

Experts from Pfizer and Veeva explore a recent Veeva Pulse Report showing that targeted scientific outreach is associated with 40% faster treatment adoption.

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https://medicalaffairs.org/wp-content/uploads/2023/04/elevate-podcast-1.png 883 2324 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-11-20 11:03:112024-11-20 11:31:01How pre-launch scientific activities are associated with launch success

2024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

October 8, 2024/in Benchmark Reports and Surveys, Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

MAPS’ 2024 Benchmark Report is based on findings from 32 organizations in Pharma and MedTech and reflects broad leadership thinking about the current and future states of AI capabilities and challenges in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2023/04/Benchmark-oct4.png 1003 2641 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2024-10-08 03:24:002024-10-10 13:15:412024 Benchmark Report: Digital, Advanced Analytics & Artificial Intelligence in Medical Affairs

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

September 10, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by Jalene Kaiser

This series of the Elevate Podcast illuminates the Inspiration and Impact, content Compliance & Approval, MSL utilization, Training & Evolution, the Technology Stack, and the Future of Modular Content.

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https://medicalaffairs.org/wp-content/uploads/2024/09/elevate-podcast.png 321 845 Jalene Kaiser https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Jalene Kaiser2024-09-10 09:07:392024-09-18 07:05:00Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs
CME Providers Featured

From Education to ROE and Future Programming, CME Providers Are Doing More with Data

July 24, 2024/in ACCESS, Competency, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, SEARCH BY TYPE, Innovate Articles, Customer Engagement & Scientific Comms, Digital, Content Hub/by [email protected]

Continuing Medical Education (CME) providers have seen their role expand to offer valuable information for future programming and other strategic business decisions. Here is how CME providers are using data to create insights and impact.

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https://medicalaffairs.org/wp-content/uploads/2024/07/CME-Providers-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-24 09:20:042024-09-18 07:16:33From Education to ROE and Future Programming, CME Providers Are Doing More with Data
MedInfo WP Featured

Rising Star: Medical Information’s Strategic Transformation

July 17, 2024/in ACCESS, Competency, Open Access, SEARCH BY TOPIC, SEARCH BY TYPE, Medical Information, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, White Papers, Content Hub, Content HUB Featured, Featured, Medical Info, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

In an era when regulatory approvals for new products are rapidly increasing and customers are feeling overwhelmed by new medical information, they are increasingly seeking immediate answers to specific questions. As a result, the need for high-quality, relevant, timely medical information is skyrocketing and the Medical Information function (MI) is rapidly evolving—or trying to—in terms of how the external service operates and its role internally.

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https://medicalaffairs.org/wp-content/uploads/2024/07/MedInfo-WP-Featured.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-07-17 11:14:332025-02-05 11:57:02Rising Star: Medical Information’s Strategic Transformation
Omnichannel Integration in Medical Affairs: From Aspiration to Reality

Omnichannel Integration in Medical Affairs: From Aspiration to Reality

June 28, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Field Medical, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by [email protected]

This webinar offers a platform for attendees to engage with a diverse group of Medical Affairs omnichannel experts, discover their distinctive perspectives, navigate common obstacles, and gain firsthand insights into pragmatic omnichannel integration solutions.

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https://medicalaffairs.org/wp-content/uploads/2024/06/On-Demand-WordPress-IPG-June-28.png 321 845 [email protected] https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png [email protected]2024-06-28 16:16:062024-09-18 07:25:01Omnichannel Integration in Medical Affairs: From Aspiration to Reality
Camino Innovate Featured

Moving on from the maybes: Real-life uses of generative AI in Medical Affairs

May 29, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Innovate Articles, SEARCH BY TYPE, SEARCH BY TYPE, Digital, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub/by Travis Hege

MAPS has been educating and sharing expertise on genAI since ChatGPT first exploded onto the scene in early 2023. This year, as the dust settles, we focus on sharing the learnings from a year of pilots and projects to help others begin or accelerate their journey.

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https://medicalaffairs.org/wp-content/uploads/2024/05/Camino-Innovate-Featured.png 321 845 Travis Hege https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Travis Hege2024-05-29 10:53:482024-06-28 07:25:57Moving on from the maybes: Real-life uses of generative AI in Medical Affairs
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