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The value and strategic

The Value and Strategic Implementation of Insights Management

February 8, 2023/in Competency, Strategy, Insights, White Papers, SEARCH BY TYPE, Content Hub, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Maria Giordano

This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.

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https://medicalaffairs.org/wp-content/uploads/2023/02/Feb8_WithIn3.png 669 1760 Maria Giordano https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Maria Giordano2023-02-08 03:01:002025-06-12 13:52:16The Value and Strategic Implementation of Insights Management

Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape

November 2, 2022/in Competency, SEARCH BY TYPE, External Scientific Engagement, Customer Engagement & Scientific Comms, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Based on discussions between 80 cross-industry Field Medical colleagues from small to large biopharmaceutical and medtech companies, this article highlights key actions for Medical Affairs teams to consider for implementation in their own organizations.

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https://medicalaffairs.org/wp-content/uploads/2022/11/Evolving-Field-Medical-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-11-02 10:01:332025-06-06 16:44:48Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape
MedStrat Rare Disease Featured

Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease

October 6, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This article outlines the aspects of Medical Affairs strategy and launch excellence specific to supporting the development and launch of treatments targeting rare diseases, providing a roadmap for MA teams and organizations undertaking this planning.

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https://medicalaffairs.org/wp-content/uploads/2022/09/MedStrat-Rare-Disease-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-10-06 13:11:372025-06-17 15:46:59Medical Affairs Strategy for the Launch of Innovative Treatments Targeting Rare Disease
Future Medical Affairs 2030 Featured

THE FUTURE OF MEDICAL AFFAIRS 2030

June 13, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper by the MAPS Executive Consortium synthesizes the views of senior global Medical Affairs leaders to provide a unified vision for the future of Medical Affairs in society, industry, teams and as individuals.

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https://medicalaffairs.org/wp-content/uploads/2022/06/Future-Medical-Affairs-2030-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-06-13 18:58:022025-06-17 15:47:37THE FUTURE OF MEDICAL AFFAIRS 2030
What is Medical Affairs Featured

Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals

May 9, 2022/in Competency, Strategy, Overview & Vision, Position Papers, SEARCH BY TYPE, Content HUB Featured, Featured/by Medical Affairs

What is Medical Affairs and what does it do in the biopharmaceutical and MedTech industries? Who works in Medical Affairs and what skills do you need to succeed? Find out in this essential guide to understanding, joining and thriving in Medical Affairs.

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https://medicalaffairs.org/wp-content/uploads/2022/05/What-is-Medical-Affairs-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-05-09 17:19:332025-06-17 15:48:50Roles, Skills & Career Opportunities in Medical Affairs: A Primer for Job Seekers and Early-Career Professionals
External Education MedTech Featured

An Overview of External Education Structure, Activities and Regulations in the MedTech Industry

April 19, 2022/in Competency, Medical Education of External Stakeholders, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Medical technologies require equipping health care providers with the theoretical knowledge of best and safest use and also ensuring users’ practical competence. This article by the MAPS MedTech and External Education FAWGs overviews these best practices.

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https://medicalaffairs.org/wp-content/uploads/2022/04/External-Ed-MedTech-Elevate-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-19 09:39:392025-06-06 16:46:49An Overview of External Education Structure, Activities and Regulations in the MedTech Industry
Insights Communications Plan Strategy

An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan

April 13, 2022/in Competency, Integrated Scientific Comms Plan & Pubs, Position Papers, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Content HUB Featured, Featured/by Medical Affairs

In this white paper, MedComms, Field Medical and Insights Focus Area Working Groups (FAWGs) demonstrate the value of and elucidate best practices for an insights-driven collaborative approach to creating an iMC S/P.

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https://medicalaffairs.org/wp-content/uploads/2022/04/Insights-iMC-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-04-13 10:05:172025-06-17 15:50:17An Insights-Driven Approach to Creating and Refining the Integrated Medical Communication Strategy and Plan
RWE Help MA Featured

How Can Real-World Evidence Help Medical Affairs Professionals?

March 17, 2022/in Competency, Position Papers, SEARCH BY TYPE, RWE & HEOR, Evidence Generation, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

This white paper provides Medical Affairs professionals with the background and history of Real-World Evidence, and its applications in the biopharma industry to benefit patients.

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https://medicalaffairs.org/wp-content/uploads/2022/03/RWE-Help-MA-Featured-1.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-17 12:33:012025-06-17 15:50:34How Can Real-World Evidence Help Medical Affairs Professionals?
Digital Thinking Elevate Featured

How Digital Thinking Enables Medical Affairs Strategy

March 14, 2022/in Competency, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Elevate Articles, Content HUB Featured, SEARCH BY TOPIC, SEARCH BY TYPE/by Medical Affairs

Digitalization offers Medical Affairs teams the opportunity to rethink strategy and actions across the lifecycle of traditional and nontraditional products.

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https://medicalaffairs.org/wp-content/uploads/2022/03/Digital-Thinking-Elevate-Featured.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-03-14 14:11:362025-06-06 16:49:33How Digital Thinking Enables Medical Affairs Strategy

Essential Concepts in Patient Centricity

February 3, 2022/in Competency, ACCESS, MAPS Members Only, Customer Engagement & Scientific Comms, Patient Centricity, Content Hub, Content HUB Featured, E-Learning Courses, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Medical Affairs

This course uses a faux product to introduce essential concepts of Patient Centricity including a comprehensive description of strategy.

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https://medicalaffairs.org/wp-content/uploads/2022/12/Essential-concepts-in-PC-eLearning.png 321 845 Medical Affairs https://medicalaffairs.org/wp-content/uploads/2025/03/MAPS-Logo-R-NoTagLine-2048x679-1.png Medical Affairs2022-02-03 10:24:412023-11-13 08:48:18Essential Concepts in Patient Centricity
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