Field Medical Stakeholders: Partnering for Today and Tomorrow (Episode 1 — Global Communications)
Medical Affairs thought leaders discuss the function, activities and opportunities for compliant collaboration with key internal partners.
Medical Affairs thought leaders discuss the function, activities and opportunities for compliant collaboration with key internal partners.
External medical education demands are continuously evolving, and MA needs to continue to evolve with these changes to establish effective education strategies.
What is company and medical affairs led education and how it is perceived by audience? What are the different perspectives existing among regulators, Pharma and agencies? What is the potential for disease state medical education by medical affairs?
OBJECTIVES: Identify the major trends and drivers towards digital transformation and drive Medical Affairs towards a digital future.
Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.
In this podcast series, panelists discuss the volatile, uncertain, complex and ambiguous (VUCA) environment that necessitates change in culture, leadership and strategy in life sciences companies. Collaboration with stakeholders are more important than ever and the real value lies in the connections between stakeholder groups. Clarity on who future internal and external stakeholders are is important for Medical Affairs functions.
