Eileen Sawyer, VP, Global Medical Affairs at uniQure, describes the importance of Medical Affairs acting as a strategic partner, how to effectively engage patients throughout the drug development process, and to ultimately achieve better patient outcomes.
Ralph Rewers, Sr Director, Global Field Medical Excellence at AbbVie, shares how Field Medical professionals are in a position to impact thousands of patients. Dr. Rewers encourages Field Medical professionals to step into the shoes of the individuals they’re speaking with to better understand their beliefs and behaviors, so organizations can better tailor medical communications to how they receive scientific data.
Bill Strickland, AVP, US Field Medical at Allergan, speaks on “demystifying artificial intelligence” at the MAPS 2020 Global Annual Meeting in Miami, and how AI can enhance daily life in this new frontier for Medical Affairs professionals. Dr. Strickland also touches on patient centricity and his leadership philosophy.
Miss the live town hall? View the on-demand version here as senior leaders from 6 companies discuss how Medical Affairs is functioning during the COVID-19 pandemic, share best practices, and look to the future of MA post-COVID-19. OPEN ACCESS: membership is not required to view.
This podcast series discusses the basics of EUMDR, what this means more globally (FDA, CFDA) and finally – how we can view this as the golden opportunity to elevate the science of our products and communicate a compelling medical value proposition.
This MAPS podcast introduces listeners to social listening to gather insights and discusses implementation, value and technologies.
In this podcast series, panelists discuss the volatile, uncertain, complex and ambiguous (VUCA) environment that necessitates change in culture, leadership and strategy in life sciences companies. Collaboration with stakeholders are more important than ever and the real value lies in the connections between stakeholder groups. Clarity on who future internal and external stakeholders are is important for Medical Affairs functions.
In this podcast, senior leaders outline the core similarities and differences between Pharma and MedTech; assess the pros and cons of a potential move from Pharma into MedTech; and describe the practical changes required to anticipate and prepare for such a career move.
Change is the only constant in the MSL role. Panelists will prepare attendees by discussing influences on the MSL role, the rationale for emerging Field Medical roles, and key skill sets to ensure success.
At the conclusion of this session, participants should better understand digital trends seen within Medical Affairs today as well as be aware of why HCP expectations are changing and how to evolve with them to provide better customer experiences