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Bill Tidwell: Engaging Organized Customers

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Bill Tidwell, Director, Field Based Medicine | Health System and Payor Strategy at Boehringer Ingelheim about engaging organized customers.

Transforming Evidence Generation with Data Visualization: New Approaches for Medical Affairs

As evidence generation becomes more advanced and integrated into Medical Affairs strategic plans, there is a greater need to maximize its impact by leveraging emerging digital technologies to communicate complex clinical and nonclinical data.
Digital First Medical Information: Innovative Content in MI

Digital First Medical Information: Innovative Content in MI

In this episode, listeners will better understand what innovative content is in the context of Medical Information while setting expectations of HCPs in accessing innovative content.

Using Engagement Tools Strategically to Get the Most from Advisory Boards

Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.
Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

Demystifying Data in Medical Affairs Part 3: Data and the Future of Medical Affairs

This Webinar series explores the fundamental concept of big data in Medical Affairs, from which sources can we retrieve this, what are the broader considerations when utilizing data in health and what impact this can have on our organizations, physicians, and patients, now and in the future.

Robert Kersting & Robin Winter-Sperry: The Power of External Partnerships

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Robin Winter-Sperry and Robert Kersting, PharmD, Global Head, Scientific Alliances, Novartis, about the need for multi-stakeholder partnerships.

Jim Wilkinson, PhD: Developing Staff to be the Leaders of Tomorrow

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS speaks with Jim Wilkinson, PhD, Vice President, Global & US Medical Affairs, Amgen, about how to develop Medical Affairs talent into tomorrow's leaders.
Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

Patient Engagement in the Early Drug Discovery Phase: The Role of Medical Affairs

In this webinar we will explore practical approaches to engaging patients in early development, introducing key resources and discussing best practices. These discussions will be tailored to meet the needs of all Medical Affairs colleagues, regardless of experience.
Danie du Plessis Board Chair Featured

Dr. Danie du Plessis Elected Chair of MAPS Board of Directors

MAPS announces the election of Dr. Danie du Plessis as Chair of the MAPS Board of Directors. Du Plessis is currently Executive Vice-President (EVP) & Head of Medical Affairs at Kyowa Kirin International and is a senior pharmaceutical executive with 30 years’ experience.