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Modular Content Featured

Modular Content in Medical Affairs: The Foundation of Omnichannel Engagement

This white paper by the MAPS Medical Communications FAWG details strategies for using modular content to increase the efficiency and accuracy of medical and scientific content to enable omnichannel engagement strategy.
Grow Engagement with HCPs: Findings from the Wiley HCP Survey

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

In this podcast, listeners will learn practical tips from the experts on the tactics that are driving impact with today's clinicians. 
Ruth Nicholson Featured 2

Ruth Nicholson: Emerging Issues for Medical Affairs Knowledge Transfer

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, we sat down with Ruth Nicholson, Director, Global Knowledge Transfer (Neuroscience), Ipsen about the definition, challenges and emerging issues in knowledge transfer.
Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

Digital First Scientific Communications – Measuring the Value or Success of Omnichannel in Medical Affairs

In this podcast, the final part of our 3-part series, our experts tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?"
Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

Digital First Scientific Communications – Implementing Omnichannel in Medical Affairs

In this podcast, part 2 of a 3-part series, our experts tackle the question of: “How does a Medical Affairs organization plan for integrating omnichannel activities?"

Aamir Shamim Choudry: Single Point of Contact Model for Medical Affairs

In this interview recorded at the MAPS 2023 Annual Meeting in Nashville, MAPS Director, Mary Alice Dwyer, speaks with amir Shamim Choudry, Executive Medical Director at Sage Therapeutics, about the Single Point of Contact Model for Medical Affairs.
Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

Digital First Scientific Communications – Defining Omnichannel: An Ongoing Debate

In this podcast, part 1 of a 3-part series, our experts in the Digital FAWG tackle the question of: “How do you define omnichannel?"
Communicating the Value of Field Medical to External Stakeholders

Communicating the Value of Field Medical to External Stakeholders

In the second podcast of this two-part series, we will discuss communicating the value of Field Medical to external stakeholders.
Communicating the Value of Field Medical to Internal Stakeholders

Communicating the Value of Field Medical to Internal Stakeholders

In this first podcast, the first of a two-part series, we will discuss communicating the value of Field Medical to internal stakeholders.