Embracing Imperfection for Impact: The Bold Move to Measure Medical Impact
In this webinar we discuss the best practices and hurdles to implement tangible medical affairs impact measurement.
Leveraging AI for Insights Management and Analysis in Medical Affairs
In this On-demand webinar, we discuss how to streamline KOL engagement, measure impact effectively, and drive strategic decision-making using cutting-edge AI technologies. Discover real-world applications and success stories that showcase the potential of AI in transforming Medical Affairs operations.
PXM & the Evolution of Digital Patient Engagement
In this On-Demand webinar, we discuss how the Roche enables a Digital Patient Engagement Strategy on enterprise level, which aims to drive the evolution of patient engagement in the digital space.
Unlocking Impact for Medical Affairs: 5 Actions for Today to Build for Tomorrow
In this On-demand webinar, we discuss key considerations for driving our function forward on impact, initiating conversations on impact, and practical considerations for improving the evaluation of impact.
Behavioral Science: The Missing Link in Medical Education
This session examines how integrating behavioral science insights (how humans make decisions and what drives their behavior) and adult education best practices (how adults best acquire, retain, and use knowledge) can evolve external medical education from knowledge dissemination alone to behavioral understanding and, ultimately, impactful outcomes.
Unlocking the Power of Omnichannel: Integrating Medical Strategy and Customer Experience to Transform Scientific Exchange
In this on-demand webinar, we will discuss how to develop a customer-centric engagement strategy leveraging an omnichannel approach.
Transforming Cancer Detection: The Power of Real-World Evidence and AI in Multi-Cancer Early Detection (MCED) Studied
In this webinar, we delve into the groundbreaking partnership between OM1 and Exact Sciences in the Falcon Registry Real-World Evidence (RWE) study.
Keeping it Real: Patient Engagement in Evidence Generation
In this webinar, we will discuss the regulatory bodies such as the Food and Drug Administration (FDA) and European Medicines Agency (EMA) are increasingly recognising the value of supplementing clinical trial data with real-world evidence to improve understanding of drug performance in the healthcare setting.
Measuring the Impact of Medical Affairs: A data-driven modular approach
In this webinar, we will share new data showing that while medical affairs is increasing in importance, it is still struggling to reach a consensus around medical impact metrics. However, measuring medical impact is no longer a choice; it’s a necessity for medical to communicate its value as a business function and better demonstrate its contributions to successful patient outcomes.
Leveraging diverse data sources for more impactful insights analysis
The objective is to illustrate how determining the most effective medical or commercial strategy requires measuring what’s happening in the market via a strong insights management process.