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© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.
The Medical Affairs landscape is rapidly evolving, demanding field medical teams to engage with a wide range of stakeholders. MSLs are expected to handle over 350 interactions annually and manage numerous stakeholders, a number which continues to rise. However, simply increasing interaction numbers without addressing associated challenges like reaching out to the right stakeholders or gaining access to them is ineffective. It's crucial for organizations to acknowledge and tackle these obstacles effectively. By doing so, they can redefine engagement strategies, ensuring meaningful interactions tailored to stakeholders' needs. This approach will allow organizations to move beyond mere volume-based metrics, focusing instead on the genuine productivity and impact of their field medical teams. Over the course of time, this will also lead to better relationships being developed with key scientific stakeholders.
This webinar discusses the current focus on volume-based metrics as a measure and will also help the participants understand some key considerations around volume-based metrics while redefining the industry thinking on this important topic.
In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience’s educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination.
The Medical Affairs Professional Society (MAPS) Insights Focus Area Working Group (FAWG) formed a subcommittee to identify best practices and recommend guidelines for an effective insights management process. The following slides are an overview of key success factors identified.
This white paper addresses insights challenges in Strategy, Data Generation, and Analysis/Reporting – arming Medical Affairs teams with the tools and opportunity to build strategies that preempt these challenges.
Advisory boards bring together a selection of key opinion leaders to discuss a topic important to a life sciences company. Here is how to use engagement technologies to generate actionable insights from your next ad board.
With the vast amount of data available today, Medical Affairs organizations are tasked with continuously enhancing their ability to gather, analyze and derive insights from various data sources. Information is compounding at an increasingly faster pace and, if harnessed effectively, can allow Medical Affairs executives to make insight-driven decisions that drive company-wide strategy. This presentation will focus on:
This White Paper provides a foundational understanding of insights management, including the definition and value of insights, processes and technologies for insights management, and key challenges in implementation.
In this webinar, we will show the views from a Therapeutic Area Lead responsible for establishing the insight objectives and ensuring action; a Field Medical Lead responsible for collecting and processing insights data; and a Strategic Program & Innovation Lead responsible for building & managing the program as well as ensuring actionable insight communication.
The objectives of this webinar are to present alternate views on a particular issue that is of concern to the Medical Affairs community while also attempting to resolve the issue.
In this episode, MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up with big tech in our ability to mine data for meaning.
Pharmaceutical companies continue to evolve the way they operate, both internally and within the external environment. A variety of factors drive this evolution including societal expectations, continued changes in healthcare systems across geographies, advances in digital technology and its application (as highlighted during COVID 19), and complex legal, regulatory, compliance, and privacy obligations. As a result of these factors, the Medical Affairs (MA) function will become increasingly critical due to its unique positioning, as follows:
This paper explores the MA-based medical insights function and insights-related activities from an MA operational perspective, and identifies basic operational elements required to establish medical insights as a core strategic MA function.
602 Park Point Drive, Suite 225, Golden, CO 80401 – +1 303.495.2073
© 2024 Medical Affairs Professional Society (MAPS). All Rights Reserved Worldwide.