Competency Archives - Page 6 of 48 - Medical Affairs Professional Society

Integrating Omnichannel Engagement (OCE) With Company-Led Education

April 16, 2024/in Competency, E-Learning Courses, Medical Education of External Stakeholders, External Education, Content Hub/by Jalene Kaiser

Objectives:

This e-Learning module will enable learners to define principles of and adopt an integrated approach to orchestrating omnichannel Company-led Education, identify stakeholder segmentation and associated learning journeys for use in content development, use the associated outcomes and insights to deliver and improve omnichannel medical education, while complying with industry regulations as well as company governance and oversight policies.

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Emerging Trends in Continuing Medical Education (CME)

April 16, 2024/in Competency, ACCESS, Career Development, Medical Education of External Stakeholders, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we talk about new directions in CME — and how to address the continuing need for social learning and perceived authority even as we make information more consumable.

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

April 12, 2024/in Competency, ACCESS, MAPS Members Only, Scientific & Technical Knowledge, Target Product Profile Creation & Usage, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Optimizing Clinical Development Plans Through Earlier Integration of Medical Affairs

Objectives:

Early involvement of Medical Affairs can be valuable to R&D by providing medical insights from HCPs to influence the TPP, go/no go decision, and optimize the clinical development program. Some biopharma organizations are hiring pipeline MSLs reporting to a Medical Affairs lead within the R&D organization to support clinical trial enrollment efforts and bring the voice of the customer to asset decisions. Defining disease areas of interest is also crucial, involving understanding diseases for which an emerging technology may have an application and determining the existing unmet medical need. Additionally, clarifying the patient journey informs the TPP, clinical feasibility of planned trials, and selection of clinical trial endpoints.

During the webinar, we will discuss considerations for the appropriate structure, resources, and timing to get Medical Affairs involved early enough in the process to optimize clinical development plans informed by medical customer insights. We will also have a dialogue around how early involvement of Medical Affairs can influence which indications should be pursued for a label versus investigator-initiated research.

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How Machine Learning Can Be Used to Understand Audiences

April 9, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we explore machine learning as a way to get information about an audience.

Medical Operations: Making the Strategy Work

April 3, 2024/in Strategy, ACCESS, MAPS Members Only, Competency, SEARCH BY TOPIC, SEARCH BY TYPE, Operational Excellence, On-Demand Webinars & Town Halls, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Medical Operations: Making the Strategy Work

Objectives:

The online webinar titled "Medical Operations: Making the Strategy Work" will delve into the critical aspects of how medical operations are instrumental in realizing overall medical strategy. The webinar will highlight the role of medical operations as an innovation hub, showcasing its significance in driving advancements within Medical Affairs. Additionally, the session will emphasize the importance of collaborative partnerships across the entire company, illustrating how such collaborations enable the achievement of better patient outcomes. Attendees can expect valuable insights into the strategic functions of medical operations and how they contribute to the overall success of Medical Affairs.

Understand the Medical Operations function and its Integration in Medical Strategy: Learn how medical operations play a pivotal role in realizing and implementing the broader medical strategy. Gain insights into the specific functions and contributions of medical operations to ensure a comprehensive understanding of their strategic importance.
Explore Medical Operations as an Innovation Hub: Delve into the role of medical operations as an innovation hub within Medical Affairs. Discover how it fosters a culture of innovation, drives technological advancements, and contributes to the continuous improvement of medical practices, ensuring attendees grasp the transformative potential within Medical Affairs.
Appreciate the Value of Cross-Functional Collaboration: Recognize the significance of collaborative partnerships across different facets of the company to enhance outcomes. Understand how effective communication and cooperation between various stakeholders within the organization contribute to achieving better results.

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Executive Vision: The Role of Medical Affairs in Achieving Health Equity

March 20, 2024/in ACCESS, Competency, SEARCH BY TOPIC, Open Access, Innovate Articles, SEARCH BY TYPE, Open Access, Evidence Generation, Health Equity, Content Hub, Foundational (Intro Level), Content HUB Featured, Interviews & Opinions, Featured, SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by Maria Giordano

Through our lens into real-world issues that affect equitable use of industry innovations, Medical Affairs can drive the transformation of industry from a drug-centric perspective to a patient-centric perspective. This article discusses a few of these opportunities.

Implementation Science: A Catalyst for Advancing Healthcare

March 8, 2024/in Competency, ACCESS, SEARCH BY TOPIC, Open Access, Innovate Articles, SEARCH BY TYPE, SEARCH BY TYPE, Evidence Generation, Value & Impact, Field Medical, Content Hub/by Travis Hege

This introduction to implementation science offers Medical Affairs professionals a 4-step scientific approach for accelerating the adoption of evidence-based care into practice.

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

March 5, 2024/in Competency, ACCESS, Open Access, SEARCH BY TOPIC, Open Access, SEARCH BY TYPE, Customer Engagement & Scientific Comms, Digital, Digital Trends & Opportunities, Podcasts, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

In this podcast, we dive into a really important area that can significantly influence your GenAI results – Prompt Engineering and other areas.

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

March 1, 2024/in Competency, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, On-Demand Webinars & Town Halls, Customer Engagement & Scientific Comms, Digital Trends & Opportunities, Content Hub, SEARCH BY TOPIC, SEARCH BY TYPE/by MGluckle@MedicalAffairs.org

Generative AI: Use Cases, Their Impact, and What’s Next for Medical Affairs

Objectives:

As the dust starts to settle around the hype with Generative AI, we believe that the opportunity is right before us to get truly “human-like” understanding at scale. Gen AI allows a unique ability to convert unstructured data into structured information, glean insights and then create a variety of medical content in a myriad of formats.

The webinar will showcase results from use of Generative AI in medical information, content generation and insights. It will also focus on stance taken by industry bodies Journals, Societies, ISMPP [International Society of Publications Professionals] and Regulators in releasing guidance to their members.

It will conclude by taking a crystal ball to look at how the future is unfolding with an ecosystem of models and technologies.

By the end of this webinar, attendees should have a better understanding of use-cases of Generative AI in Medical Affairs and will see results to help inform thinking and build a future roadmap.

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Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

February 28, 2024/in Competency, Drug Development Fundamentals, ACCESS, MAPS Members Only, SEARCH BY TOPIC, SEARCH BY TYPE, Patient Centricity, On-Demand Webinars & Town Halls, Content Hub, Foundational (Intro Level), SEARCH BY TOPIC, SEARCH BY TYPE, Pt Centricity/by MGluckle@MedicalAffairs.org

Patient Engagement in the Clinical Development Phase: The Role of Medical Affairs

Objectives:

This webinar will focus on the role of Medical Affairs to lead patient engagement in clinical development.

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