This white paper explores the role and value of MA, backed up with commentary from industry leaders, as we define clear pillars of MA that communicate its true value.
Through this course you will recognize terms such as artificial intelligence (AI), machine learning (ML), deep learning, and neural networks to arrive at best decisions and insights needed for success.
This MAPS Global Town Hall focuses on the challenges arising from the global Covid-19 pandemic and the emerging opportunity for Medical Affairs to provide strategic leadership.
As a result of the global COVID-19 outbreak, field teams are no longer able to visit HCPs face-to-face. In order to overcome this challenge and continue to engage their HCPs, Field Medical teams are required to do so virtually via online video platforms. Although practical, this method of communication requires a different set of skills compared with face-to-face interactions, and comes with its own challenges. During this Webinar, we will explore the skills and challenges around effective remote engagement and share hints and tips to help you access, engage and follow-up with HCPs remotely
(a) targeting a predefined set of focus questions
(b) presenting alternate views on a particular issue that is of concern to the Medical Affairs community and attempting to resolve the issue
(c) identifying priorities for new areas of industry standards and guidance
(d) initiating the appropriate collaborations and building community around a theme of interest.
This paper provides a brief overview of the results of two MAPS insight surveys as well as suggested next steps to develop a common framework that biopharma companies can use to achieve a more consistent and effective approach to generating medical insights as a principal driver for strategy shaping and choice of tactics.
In this APAC Town Hall, senior leaders discuss: Managing Individual Performance Remotely; Virtual Leadership Mindset & Skills; Effective Team Engagement in the Virtual Space; Engagement of KOLs Virtually
This article aims to position learning agility as an emergent capability that supports the future-proofing of Medical Affairs strategic planning processes and outputs. In essence, learning agility is a set of skills, competencies, and mindsets that support our capability of “knowing what to do when we don’t know what to do.”
This article provides a cross-functional perspective on the current state of patient centricity in our industry as well as practical examples for Medical Affairs professionals to implement patient-focused approaches in their everyday work.
Joseph Eid, MD, SVP, Head of Global Medical Affairs at Bristol Myers Squibb, describes how Medical Affairs can ensure representation of the patient voice in product development, and the positive shift and elevated prominence Medical Affairs is achieving within companies.