Entries by Jalene Kaiser
Digital Opinion Leaders and HCP Influence Mapping
This article summarizes insights from a 2025 MAPS Roundtable where Medical Affairs leaders discussed emerging trends in digital engagement, focusing on the rise of Digital Opinion Leaders (DOLs) and strategies for Healthcare Professional (HCP) influence mapping. The conversation highlighted how innovative approaches are reshaping disease awareness and stakeholder relationships.
Is Bluesky ahead? The past and future of Social Media for Med Affairs
Is Bluesky the new Twitter (X) for academic research conversations? Learn how Medical Affairs teams can maximize the opportunity of this new platform.
Optimizing launch insights strategy
Pharma launch plans often overlook a critical driver of success: a formal insights strategy.
Effectively Introducing New Medical Affairs Capability in the Age of Transformation
In this On-Demand webinar, you will focus on key learnings from the pilot and explore expansion in usage of this emerging technology.
Understanding the Benefits of the Foundations in Medical Affairs Program
Introducing the Foundations in Medical Affairs Certificate Program, an essential component of the MAPS eCademy Learning Journey, specifically designed to elevate your understanding of critical concepts and practices in Medical Affairs. With courses tailored to a wide range of fields, Ecademy fosters skill development and professional growth in a collaborative digital environment.
The Role of Medical Affairs in Lifecycle Management
The objective of this article is to discuss the paradigm shift in how companies plan for and deliver on the “long tail” of a drug’s impact even after Loss of Exclusivity (LoE) – a process known as lifecycle management (LCM).
Generative AI Application in MLR: Outcomes and Learnings
In this On-Demand webinar, you will discover how to view a demo on the use of GenAI in data fact validation, learn key lessons in implementing GenAI-based medical and regulatory checks, explore how to address potential gaps and identify opportunities to scale.