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Instruction will include a limited number of plenary sessions focused on general launch principles that apply to all types of launches. The majority of program time (>65%) will be spent in small group interactive workshops and table discussions, where participants will have the opportunity to join peers with specific interests and needs, such as launch planning for big pharma, first time launches, or medical/diagnostic device launches.
REGISTER NOW FOR A CITY NEAR YOU!
Medical Affairs Professionals who are part of a launch planning team
Professionals looking to gain local, regional & global market level perspective
Executives looking to engage with other industry Thought Leaders across Big Pharma, Biotech & Devices
A bespoke learning framework created by the largest industry group of Launch Excellence Medical Affairs experts from across the globe
A unique opportunity to develop skills that push your organization forward
Continued, ongoing benefits including access to online learning materials and networking opportunities
Unique 2-day program with built-in commute time
Thought Leader insights and peer-to-peer discussions
Review case studies in a practical workshop environment
Interactive, educational setting with tangible applicability for you and your team
Empower individuals and teams for optimal professional growth
Share best practice across Leaders within Medical Affairs
Examine the role of multichannel/omnichannel working within Launch Excellence
Network with peers
FACULTY – SINGAPORE MASTERCLASS
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Sanjoy Datta
Vice-President & Head, Medical Affairs, Greater China & Intercontinental
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Kerisha Naidoo
Head Medical Strategy & Innovation & GPMD Inflammation Pipeline - JAPAC
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Kelly Lo
Skills and Abilities Pillar Lead - Planning Team
Global Field Medical Excellence
Additional faculty to be announced soon!
PROGRAM OBJECTIVES
After participating in the Launch Excellence MasterClass program, participants should be better able to:
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- Understand the expanding Medical Affairs leadership role in Launch Excellence and how Medical Affairs expertise should be leveraged throughout the process to maximize value
- Identify core components of a successful launch from a company and learn from external stakeholders’ preferences
- Demonstrate cross-functional collaboration and alignment on shared goals and expectations when working across internal and external stakeholder networks
- Supporting the optimization of tools, systems and processes to elevate organizational launch capabilities and readiness with clear roles and responsibilities for strategic and implementation objectives
- Address current real-world launch challenges driven by an accelerated shift to digital and remote working through case studies and live discussion
TOPICS COVERED IN THIS MASTERCLASS
AGENDA
Each day begins at 9:00 and adjourns at 16:00.
TUESDAY, 11 July
9:00-12:00: Launch Strategy and Execution
(37% presentations; 63% discussion/working sessions; will include breaks)
(37% presentations; 63% discussion/working sessions; will include breaks)
- The Critical Role of Medical Affairs in Launch Success
- An overview of the role of Medical Affairs in launch readiness, starting at T-48 months
- Discuss metrics to demonstrate value/success
- Digital Innovation Driving Medical Affairs Launch Excellence
- Highlight digital transformation acceleration, shift in customer expectations, and impact on launch strategy
- Discuss the omnichannel approach, digital opinion leaders, virtual/hybrid engagements/meetings, social media engagement/listening, publication digital enhancements
- Launch Strategy: Case Study & Working Session
12:00-13:00: LUNCH
13:00-16:00: Evidence Generation Planning
(24% presentations; 76% discussion/working sessions; will include breaks)
- The Role of Global, Regional and Local Medical Affairs in Evidence Generation and T-24 Planning
- Highlight the relationship between Clinical and Medical
- Summarize pre- and post-regulatory data needs for Clinical (preclinical, phase 1–3) and Medical Affairs (PROs, RWE, HEOR, investigator-initiated studies, patient involvement in evidence generation planning and execution) and practical differences between regions (cultures, reimbursement, HEOR data needs)
- Evidence Generation Planning: Working Sessions
WEDNESDAY, 12 July
9:00-12:00: Data Dissemination and Engagement
(35% presentations; 65% discussion/working sessions; will include breaks)
- Leveraging Strategic Storytelling to Optimize Data Dissemination
- Discuss essentials of strategic storytelling and omnichannel dissemination
- Guidance on how to assess external audience channel preferences
- Discuss which types of information are most valuable and inform their decision making
- Discuss the role of social media and compliance guardrails
- Field Medical Strategy
- The Evolving Role of Field Medical in Launch Excellence
- Patient Centricity: Shifting from Buzzword to Actionable Plan
- Industry expert will discuss how patient centricity has evolved and the role of Medical Affairs in presenting the patient voice
- Patient expert will highlight practical ways to collaborate and co-create with patients
- Data Dissemination and Engagement: Working Session
12:00-13:00: LUNCH
13:00-16:00: Organizational Readiness
(33% presentations; 67% discussion/working sessions; will include breaks)
- Evolving Organizational Models
- Provide an overview of various organizational models, how these are evolving, and the impact on launch planning/execution
- Industry Trends Shaping Our Organizations
- Discuss key trends and associated evolving capabilities and technologies
- Identify which trends may have the biggest influence on your organizations
- How to Organize Your Medical Affairs Department to Succeed – Working Session
16:00 Adjourn
LOCATION
GSK Asia House
12 Rochester Park
Singapore 139234
REGISTRATION PRICING & SCHEDULE
| R&D RATE (1 Attendee) | 300 SGD |
| R&D GROUP RATE A (2 or More Attendees) | 250 SGD |
| SOLUTION PROVIDER-RATE | 500 SGD |
Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.
REGISTER NOW!
A RECOGNIZED STANDARD OF EXCELLENCE
MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 8,400 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.
CHECK OUT THESE OTHER GREAT MASTERCLASS PROGRAMS!
项目将包括数量有限的全体会议，重点关注适用于所有类型产品上市的总原则。大部分活动时间 (>65%) 将用于小组互动研讨会和圆桌讨论，参与者将有机会面见具有特定兴趣和需求的同行，例如大型制药公司的上市计划、首次上市或医疗诊断与医材上市。
注册参加您附近城市的活动！
产品上市计划组的医学事务专家
希望获得本地、地区及全球市场观点及视角的专业人士
希望与其他大药厂、生技公司与医材公司领导人交流的公司高级主管
由全球最大医学事务卓越上市专家团建立的定制学习架构
绝佳的机会来提升能够推进组织前进发展的技能
包括浏览在线学习资料和建立社交联系的长期权益
扎实的2天培训计划
意见领袖的见解和同行间的探讨
在实际工作环境中回顾案例研究
提供您和您的团队互动的、有真实案例的学习环境
赋能个人及团队以实现最佳职涯发展
分享医学事务领导者最佳实例
检验多管道与全管道在卓越产品上市中的作用
建立同侪之间的社交联系
全体讲师-新加坡大师班
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Vinivius Gomes De Lima
Switzerland/Nordic Chapter Lead
Head Medical Affairs Europe, Australia and New Zealand
更多演讲嘉宾将持续更新及公布
培训目标
通过参加卓越产品上市大师班培训，参加者可以获得:
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- 了解在卓越产品上市中不断扩大的医疗事务的领导角色，以及如何在整个过程中利用医学事务专业知识来实现价值最大化
- 制定公司产品成功上市的核心要素，并了解外部专家的专业需求与偏好
- 在与内外部利害关系人合作时，展现跨部门合作、达成目标和期望的一致性
- 明确的角色与责任分配针对策略与执行的目标，利用工具、系统和流程的优化来提高组织的启动能力和项目准备能力
- 通过案例学习和现场讨论，解决快速转向数位化和远端协作的现实世界中的上市挑战
本届大师班涵盖主题
会议日程
每日活动早上9点开始至下午16点结束
星期二，7月11日
09:00 – 12:00: 上市策略及执行
(37%演讲; 63%讨论/工作会议; 包含茶歇)
- 医学事务在产品成功上市中的关键作用
- 从上市前48个月开始，概述医学事务在上市准备中的功能
- 探讨追踪价值与成功的指标
- 驱动医学事务卓越上市的数位化创新
- 强调数位化转型的加速、客户期望的转变以及对上市策略的影响
- 讨论全管道行销方法、数位意见领袖、在全线上或混合式的交流/会议、社群媒体的交流与聆听、数位化发行的加强
- 上市战略：案例学习及工作会议
12:00 – 13:00: 午餐
13:00 – 16:00: 医学实证生成计划
(24%演讲;76%讨论/工作会议;包含茶歇)
- 全球、区域和本地医学事务在证据生成和上市前24个月计划中的角色
- 强调临床和医学之间的关系
- 总结临床(临床前，1-3 期)和医学事务(PROs、RWE、HEOR、研究者发起的研究、医学实证生成计划和执行中 考量病人)的上市审查前后数据需求以及区域之间的实际差异(文化 , 保险给付, HEOR数据需求)
- 医学实证生成规划：工作会议
星期三，7月12日
09:00 – 12:00: 资讯散播及联系拜访
(35%演讲;65%讨论/工作会议;包含茶歇)
- 利用策略性叙事来优化资讯传播
- 讨论策略性叙事和全管道行销的要点
- 如何评估外部受众偏好通路的指南
- 讨论哪些类型的信息最有价值并影响决策
- 讨论社群媒体的角色与合规的防护机制
- 实地医学事务策略
- 实地医学事务在卓越上市中扮演的角色
- 以病人为中心：从口头禅到可行的计划
- 行业专家将讨论以病人为中心是如何演变发展的，以及医学事务在呈现病人声音中的作用
- 专家将重点介绍与病人合作和共同创造的实用方法
- 资讯散播及联系拜访：工作会议
12:00 – 13:00: 午餐
13:00 – 16:00: 组织机构准备
(33%演讲;67%讨论/工作会议;包含茶歇)
- 不断发展的组织机构模型
- 概述各种组织模型，这些模型如何演变以及对上市计划/执行的影响
- 影响组织机构发展的行业趋势
- 讨论关键趋势和不断发展的相关能力和技术
- 找出哪些趋势可能对您的组织影响最大
- 如何成功地组建和管理您的医学事务部门-工作会议
16:00: 会议闭幕
会议场所
GSK亚洲总部
23 Rochester Park，139234，新加坡
参会费用与安排
| 医学事务同仁报名价格（单人参会) | 300 SGD |
| 医学事务同仁报名团体价 A （2人及以上团体参会) | 250 SGD |
| 供应商报名 | 500 SGD |
行业参会者被定义为当前受雇于生命科学公司（制药、生物技术、医疗和诊断设备）的人员、之前在生命科学公司工作但目前处于更换工作间隙的医学事务专业人士，或以前在生命科学或医疗器械公司工作的独立的医学事务顾问（不属于咨询 /机构公司的一部分）。
立刻注册参加
公认的卓越标准
MAPS是全球公认的教育、培训和最佳实务经验领导者—为来自270多家公司的8,400多名成员制定了卓越医学事务标准，其中包括27家官方行业合作伙伴公司(并且还在增加)。大师班结束时将 提供结业证书。此外，将在培训计划结束后立即为大师班成员创建一个在线平台，为期一年，以允许班级中的同侪持续分享最佳实务经验、问答和共同学习。
查阅其它大师班项目信息！