Elevate and expand your knowledge on Integrated Medical Communications Strategy and Plans with leading industry professionals and experts.

Basel, Switzerland Program: 13-14 November, 2023

WHAT IS A MEDICAL AFFAIRS MASTERCLASS TRAINING PROGRAM?

Immersive, situational-based, two-day training programs focused on key competencies of Medical Affairs that MAPS deems critical for success.

Whether you’re a relative beginner, or a seasoned pro, this program will help empower you/your team to create robust iMC S/Ps for optimal communications, through expert insights and collaborative best practice sharing.

Each MasterClass is designed to have a maximum ratio of 8 participants per instructor. We are limiting participation to 40-60 maximum per city, and are expecting delegates from approximately 20-25 different companies per city.

Each program is carefully designed to maximize best practice sharing and cross-industry networking, and will include access to a post-meeting online workspace for continued collaboration with the learning cohort for 1 year, at no additional cost.

REGISTER NOW FOR A CITY NEAR YOU!

Medical Affairs Professionals at all levels looking to learn more about Integrated Medical Communication Strategies and Plans (iMC S/P) 

Professionals looking to learn how to optimally align iMC S/Ps with Medical Affairs and Product Strategies 

Professionals initiating or developing iMC S/Ps at any stage

Professionals looking to gain local, regional, and global perspectives on Medical Communications  

A bespoke learning framework created by seasoned industry professionals across Medical Affairs 

A unique opportunity to elevate and expand your knowledge on iMC S/Ps 

A forum to share your challenges and receive practical inputs and insights from experts   

An additional special focus on rare disease and oncology

A collection of templates and examples for future use  

Continued, ongoing benefits, including access to online learning materials and networking opportunities 

Unique two-day program with built-in networking time 

Hands-on and interactive educational setting with opportunities to direct your questions to the experts 

Informative presentations, panel discussions, and ask-the-expert sessions led by key industry professionals  

Ample time for peer-to-peer and group-led discussions 

Build a foundational knowledge of iMC S/Ps 

Empower individuals and teams to create robust iMC S/Ps for optimal communications 

Learn best practices and key insights from industry leaders 

Introduce the role of multichannel/omnichannel strategies in developing an iMC S/P 

Identify meaningful key metrics and inputs for successful iMC S/P implementation and updates 

Opportunity to network and brainstorm with peers 

Thank You to Our Sponsor

FACULTY – BASEL, SWITZERLAND MASTERCLASS

PROGRAM OBJECTIVES

After participating in the Integrated Medical Communications MasterClass program, you should be better equipped to:

    • Explain and apply the foundations of developing an iMC S/P to ensure alignment with your Medical Affairs and Product Strategies 
    • Create a robust iMC S/P by using templates and examples of regional and global iMC S/Ps  
    • Identify key inputs and cross-functional insights to continuously evolve your iMC S/P 
    • Develop strategic approaches to be used in a range of therapeutic areas including rare disease, oncology, and medical devices 

TOPICS COVERED IN THIS MASTERCLASS

AGENDA

Day 1 will begin at 9:00 and adjourns at 16:30, Day 2 will begin at 8:30 and adjourn at 15:00.

A networking reception will be held Monday evening.

MONDAY, November 13th

8:00 – 9:00: Breakfast & Networking Hour

9:00 – 9:10: Welcome & Introductions

9:10 – 9:25: Foundations of building an iMC S/P

9:25 – 9:50: Working Session: What Do You Want From This Course?

9:50 – 10:30: Building an iMC S/P: Step by Step

10:30 – 10:50: Refreshment Break

10:50 – 11:30: Building an iMC S/P: A Case Study

11:30 – 12:15: Panel Discussion: Expert Perspectives on iMC S/Ps

12:15 – 13:15: Lunch

13:15 – 13:20: Sponsor Introduction

13:20 – 14:40: Workshop #1: Puzzled about iMC S/Ps?

14:40 – 15:00: Refreshment Break

15:00 – 15:30: Panel Discussion: iMC S/Ps in Global and Regional Settings

15:30 – 16:00: Expert Q&A

16:00 – 16:30: Day 1 Summary & Close

16:30 – 18:00: Networking Reception

TUESDAY, November 14th

7:30 – 8:30: Breakfast & Networking Hour

8:30 – 8:45: Day 2 Welcome

8:45 – 9:15: Evolving an iMC S/P with Insights: Why and How?

9:15 – 9:45: Field Medical Insights

9:45 – 10:15: Panel Discussion: iMC S/Ps Across the Therapeutic Landscape

10:15  – 10:45: Refreshment Break

10:45 – 11:00: Review Key Components and Objectives of the iMC S/P Workshops

11:00 – 12:30: Workshop #2: Assemble your iMC S/P

12:30 – 13:30: Lunch

13:30 – 14:15: Interactive Presentation: Considerations for iMC S/P Metrics

14:15 – 14:45: Expert Q&A

14:45 – 15:00: Meeting Summary & Close

15:00: Adjourn

LOCATION & HOUSING

Basel Marriott Hotel
Messeplatz 25
Basel, Switzerland 4058

Accommodations at the negotiated group rate are limited.
Group discounted rate: 209 CHF per night.
You may reserve your accommodations at the reservations link below.
Last Day to Book at Group Rate (pending availability): Wednesday, October 18, 2023

If you have already registered, the accommodations reservations link will be emailed to you as soon as it becomes available.

REGISTRATION PRICING & SCHEDULE

INDUSTRY-MEMBERS $975 USD
INDUSTRY-NON-MEMBERS
(INCLUDES 1 YEAR MAPS MEMBERSHIP)
$1,300 USD
TEAMS OF 5 OR MORE REGISTERING AT THE SAME TIME$925 USD EACH (MEMBERS)
$1,075 USD EACH (NON-MEMBERS)
SOLUTION PROVIDER-MEMBERS $1,500 USD
SOLUTION PROVIDER-NON-MEMBERS (INCLUDES 1 YEAR MAPS MEMBERSHIP)$1,825 USD

Industry is defined as those currently employed by a life sciences company (pharma, biotech, medical & diagnostic devices), MA professionals with prior employment at a life sciences company but currently in between jobs, or independent MA consultants (not part of a consulting firm/agency) with previous employment in a life sciences or medical device company.

A RECOGNIZED STANDARD OF EXCELLENCE

MAPS is a globally recognized leader in education, training and best practice sharing – setting the standards for Medical Affairs excellence for over 9,000 members from 270+ companies, including 27 official industry partner companies (and counting). A certificate of completion will be provided at the conclusion of the MasterClass. In addition, an online workspace for the MasterClass cohort will be created immediately following the program for one year to allow continued best practice sharing, Q&A, and co-learning from peers in the cohort.

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