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Medical Communications Strategy Plan Featured

Integrated Medical Communications Strategy and Plan

A guide for Medical Communications cross-functional collaboration to develop an Integrated Medical Communications Strategy and Plan (iMC S/P) which is the roadmap for how a Medical Affairs team communicates its product vision and value proposition to internal and external stakeholders.
Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

Harnessing Medical Insights to Drive Cross-Functional Strategic Impact

In this webinar, our panelists share their experience, challenges, and practical solutions regarding driving insights into action.
John Pracyk Leadership Perspective 7

Leadership Perspectives – Medical Affairs as a Strategic Business Partner

In this installment of the Leadership Perspectives series, we speak with some of the top Medical Affairs leaders from Johnson & Johnson as they think about the rapid new ascension of Medical Affairs into a fully integrated strategic business partner.

Expert Opinions on the Collection and Use of Real-World Evidence (RWE) in China and Korea

There is growing interest globally in using real-world data (RWD) and real-world evidence (RWE) for applications including regulatory decisions, health technology assessment (HTA), pharmacovigilance and more. However, Asia currently lacks a framework to effectively collect and utilize a broad range of RWD/RWE.

Leadership Perspectives – The Impact of Digital on Healthcare

Here John Pracyk, MD, PhD, MBA, MAPS President of the Americas Region speaks with some of the top Medical Affairs leaders from Johnson & Johnson as they share their perspective on the impact of Digital on Healthcare.
Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

Next-Gen Medical Information Leveraging Digital to Enable Self-Service and Omnichannel Experience

In this webinar, three panelists explain how medical information teams are transforming customer experience through digital technology.

Everyone thinks they’re Jeff Bezos. Until they’re not.

In a field where all professionals are esteemed intellectuals, the difference between a middling unknown and a Jeff Bezos is purely emotional intelligence.
The Digital Transformation of Medical Journal Publishing

The Digital Transformation of Medical Journal Publishing

This podcast focuses on the journal publishing industry, discussing how medical journal publishing is changing and what changes we might see in the future.
External Education Needs Assessment

External Education MAPS Focus Area Working Group Trends & Needs Assessment

Survey benchmarks External Education trends and needs to inform structure, capabilities, strengths and gaps that can be leveraged for planning in your organization.